Rich, bold colors are a must when trying to create a significant visual impact for your message. Color is one of the first elements to draw in attention. With the advancements in today's digital printing services, high quality color printing is available for all types of media. Using vibrant photos for your merchandising can give your signage a crisp look that is sure to catch your customers' eyes.

Your color choices will also affect the impact of your message. You want to ensure that the colors help to convey the message you are sending while at the same time create an aesthetically pleasing look. If your text becomes hidden in a sea of color, you will have a difficult time getting customers to notice and understand your message.

Another way to create visual appeal is to use a multi-dimensional medium such as a die cut standee. Standees have come a long way from their flat cardboard cut out beginnings, and they can be used to promote almost anything. They can easily be cut into any shape and can be made into 2 or 3 dimensional objects. Some printers design multilayered standees that provide even more dimension. This added dimension draws a lot more attention than a single dimension poster or banner.

Since multi-dimensional media are usually free standing, they also give your merchandising portability. This gives you the freedom to position your display wherever your customer's line of vision may be in order to grab their attention. The portability of media leads to another significant element in creating a visual impact, the placement of the message.

Strategic placement of your medium is important to keep in mind when trying to communicate your message visually. If the customer isn't likely to encounter the item, it is unlikely that much impact will be made. To determine the best placement for your signage you should walk through your business as a customer and recognize the key areas in your line of sight. This way you can identify the key real estate and place your merchandising in those areas.

Remember to keep the customer's activities and focus in mind when choosing areas for placement. You may look around the entire store when deciding on placement, but whether or not a customer will have that kind of focus is what is important. It is also a good idea to consider the traffic in your store or business during this time. Although you want your merchandising to be noticed, you don't want it to be in a customer's way.

Even though you may only have a few seconds to make an impression on your customers, it can be done if you carefully consider the color, dimension, and strategic placement of your message. Just remember to keep the customer's focus in mind when creating a visual message to ensure that it is noticed.

Spencer Hoyt is an Internet Marketing Specialist who writes for Pixus Digital Printing. Pixus is an industry leader in next day short run digital printing. Pixus produces Standees for hundreds of marketing firms around the world and is a leader in custom 3D standees.