It is criminal to allow a visitor to your website to leave without leaving their details so that you can keep in touch. You can do this by means of an opt-in form on the page or on an exit pop-up. Even better is to use both. Although many people don’t like pop-ups, the incontrovertible proven fact is that they work! What you must not do is provide a link to the product, then send the prospect from your presales page to a squeeze page. The likely result will be a lost visitor.

You must provide visitors with what you tell them they are getting. This is true in all forms of internet marketing: never have a button saying ‘Click here for more information’ then send them to a page saying ‘Leave your email address here’. Get the latter first, and then send them to the sales page for the product. The merchant will look after the rest, such as the product description, the all-important benefits and the free bonuses that go with the product.

There is no reason why you should not offer a free bonus for filling in the opt-in form. That’s fine, but once that has been done get them to the merchants page pronto. After all, that is what they are there for. You have advertised a product and they have made the click for more information on it. If you really want to increase your sales, buy the product yourself (or if you are lucky, persuade the merchant to give you a copy for review) and then review it.

Make your advert the offer of a free review of the best dongles, and then give 5 stars to the ones you are promoting as an affiliate. The link from there will be to the merchant’s site. Not directly from the Adwords or Yahoo S.M. advert, but from your own web page that has been designed to provide some information on the product prior to the main sales pitch.

That is how to sell affiliate products. Advertise, opt-in form, review or write-up then straight to the merchant’s site. You then concentrate on the next products you want to add to your portfolio while the merchant’s do the hard work.