Your autoresponder can give you the exposure as discussed in Part II. Simply write out the course and program one part to be sent out every two days. This has been proven time and time again to be more effective than just sending out one free ebook. It is the constant exposure to your product that sells it, and your autoresponder can do that very effectively.

You can also use it for occasional mass mailings to your list when you have a specific piece of information to give them, or are launching a new product. You can keep in touch weekly, or even monthly if you don’t have a lot to say. However, you can do so effectively if you have an autoresponder that can be programmed to send out regular mailings to everybody on set dates.

A most effective technique is to use a combination of newsletter and e-course. A regular course at set intervals after registration and a regular newsletter sent out to all prospects can be a very powerful means of keeping your products in the eyes and minds of your customers. Repetitive exposure sells: hence the reason for adverts.

Once one course is finished you can offer another, promoting either the same product or a different one. It is generally accepted by everybody in the internet marketing world that you must know how to use autoresponders effectively to succeed in any internet business, and an autoresponder is probably the most important piece of software in your marketing arsenal.