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Florida: Ideal for Outdoor Advertising

by Andrew Hallinan

posted in Business : Branding

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Advertising in Florida offers a unique opportunity thanks to the mild temperatures and the high percentage of tourists and locals who spend time outdoors.  Except during an occasional hurricane, outdoor advertising presents few worries all year long.  Florida advertising never has to worry about blizzards pulling down banner ads, or collapsing a canopy tent!  And even if a stray hurricane would happen to go by your place of business, unlike other weather conditions, they usually come with plenty of warning, giving owners plenty of time to secure their marketing investments.

Outdoor advertising is more than just highway billboards or folding sidewalk signs.  Here are some options with as big of an impact as a precisely place billboard for the price not much higher than a couple of folding sidewalk signs.

Promo Flags

Promo flags are ideal for businesses that are located close to the road, in a busy area, or are otherwise limited on places to hang banners or set up promotional.  What makes promo flags unique from other forms of outdoor advertising is that they use the weather (in this case the wind) to their advantage.  Movement draws people's attention, and a flag being blow and flapped by the wind encourages people to read the message printed on it as well as look in the direction of your business and storefront.  Promo flags have another advantage over other types of outdoor promotions: they require the least amount of set-up and take down.

Banner Ads

Banner ads can be made to fit any advertising space available and are unique because the form of advertising (in this case, the printed banner) can be made to fit the marketing message and design.  Professional printing companies can print outdoor banner ads the size of billboards or as small as window signs.  Professional banner ads are high-quality banner fabric (usually some blend of vinyl) with grommets (brass eyelets) along the hemmed edges, allowing them to be hung up with minimal or no damage, anywhere rope can be strung from or hooks screwed in.

Advertising Balloons

A third ideal option for advertising in Florida is with giant inflatable advertising balloons.  Compared to other advertising options discussed, this are the most unique, usually the largest, and most eye-catching mediums.  Advertising balloons have been shown to increase business traffic and walk-ins by 10 to 30 percent!  Advertising balloons are also the best option for generating interest from a great distance, meaning that people who are driving or walking by can't wait to finally reach your storefront to see what all the fuss is about.  A step beyond a traditional billboard or sign, this is a 3-D representation of your business.  Of course, advertising balloons are often used to hang banner ads and signs from, combining these two forms of promotions.

Custom Printing

Of course, what makes these advertising in Florida options so effective is that they can be custom printed, making not only the method of advertising unique, but also its message.  Custom printing allows each type of promotion to carry an individual message for a sale, holiday shopping season, or other specials and offers.  This also means being able to easily include the name of your business and its logo which reinforces your company branding campaign.


About the Author:

To find out more about renting inflatable balloons in Central Florida, Orlando, Tampa, Ocala, Jacksonville, or Tallahassee, please visit <a href="">Florida Inflatable Balloons</a>, or call (888) 781-8300.

Or, order a grand opening advertising party kit and find other grand opening ideas at <a href="">Grand Opening Kit</a>, or call 888-781-8300.

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