According to research, 25% to 30% of customers actually read print catalogs somewhere other than the beginning of the sales literature. It’s an interesting fact. But how can you as a marketer apply this to your own catalog printing? By restructuring your print catalog to be interesting from page to page. While this means that you don’t ignore the logical order from the front cover to the last page, you can also expand your design to include more information that you scatter throughout the catalog printing.

In addition to the details on who you are and what you can do for your target clients, you might want to include reminders on why your target readers should buy from you and not from your competitors. Instead of sticking to your usual layout of your Letter from the Manufacturer at just the beginning of your catalog, scatter it to the rest of your pages. Not only that, but your guarantee, photos of your organization, as well as some pictures of your building or structure. These things would definitely provide that warm and fuzzy feeling not only at one time, but the rest of the period that your target clients are reading your print catalogs.

The guarantee for one should not only be in one page but in a number of pages. The more your target readers refer to it while reading your print catalog, the easier it is to convince them to buy a product or avail of a service from your company.

So let’s reiterate: do your selling on every page; not just at the beginning of your catalog printing. So that no matter where your target clients start reading (remember what we said about the reading pattern of catalog browsers?), your products and services will be sold. The friendlier and warmer your print catalog would feel to your target readers, the better your chances for a purchase.

The point: Use the first page to start selling your most powerful product. Get them attracted and interested at the front cover. But put an effort to providing your target readers with interesting information throughout your pages. Make every page exciting. Show them stuff that pops out of the page. That is what they came to your catalog for. If you can give them what they want, you’ll definitely be able to reach out and get what you want from them in the process.

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Karen Grahams has keen interest in Internet Marketing, which began roughly four years ago. Writing has always been her passion. She is continually striving to enhance her interest by developing internet strategies.