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Harness The Power Of LinkedIn And Boost Your Professional Brand

by Michael M DeSafey

posted in Business

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With over 259 million members on LinkedIn, there is no better platform to tell your professional story on than LinkedIn. LinkedIn is a great place to show others who you are, connect with them, and keep them updated on your career and professional life.
Using LinkedIn to boost your professional brand can help you stay in the minds of others when they are looking for people like you to do business with. This is because users with more complete profiles are ranked more highly in LinkedIn search results and have higher visibility. In addition, using keywords in your profile and joining LinkedIn groups will also affect your search ranking.
Thus, to get started with revamping your LinkedIn profile, you will want to see how strong your profile is - which you can easily do by checking your LinkedIn profession strength notification. LinkedIn suggests you have a photo, detailed descriptions of your professional experiences, a summary, at least five skills, 50 connections, and your postal code to ensure "profile completeness".
Now you'll want to make sure your headline has keywords relevant to your skills and experiences. What would people be searching for if they want to find a professional like you? Think of that keyword and make it a part of your headline. Repeating strategic keywords throughout your profile will cause you to rank higher in search results. You can check your work by searching for specific keywords in your profile to see where you rank in the results.
Recommendations and endorsement are also a great way to show recruiters and other people in your industry that you've made good impressions in your professional circle. This being said, it's a good idea to reach out to co-workers and colleagues and ask for a recommendations. Publishing documents or project literature will also help increase your overall professional appearances.
If you are comfortable with writing, another way to boost your professional brand with LinkedIn is to write content. Have you been involved in a professional situation that you learned a lot from? Do you have insights in your industry that have not been written about before? If so, share these experiences with your LinkedIn peers. Post updates, links, etc, this is a great way to engage people, demonstrate your professional aptitude and start conversations.
Should you need some professional assistance to develop your LinkedIn Professional Profile, there are many great articles online, as well as, many consulting services available that are affordable and get you results effectively within the LinkedIn Platform.
About the Author: Michael DeSafey is a leading executive recruiter for professionals in the construction, engineering and environmental industries. He is currently the President of Webuild Staffing To learn more about Michael or to follow his Blog please visit
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