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On Blueberry Hill

by Michael R Gifford

posted in Business

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"Go to the back corner of the field," the attendant said. "Those bushes haven't been picked over yet." A novice at gathering blueberries, I dutifully set out toward the far reaches of this large blueberry field. But I never made it there. Instead, I found all of the sweet, juicy blue fruit I could glean within seconds of entering the field. I discovered bush after bush loaded down with berries. What's more, these berries were the plumpest and, as I discovered later, the best tasting I had ever eaten.
Naturally, my curiosity was aroused. "Why were these berries overlooked?" I asked myself as I tossed my harvest into a bucket. Suddenly I took note of my position. I was kneeling down and leaning into one of the bushes. That's when it struck me. Yes, these bushes had been picked over, BUT ONLY ON THE EDGES AND AT EYE-LEVEL! My predecessors in harvesting had grabbed off all they could get as quickly and effortlessly as possible and then they quit. They never even saw what I soon discovered were by comparison the biggest and most delicious pick of the crop. Whether they did not want to bend down or stretch up, wanted to get out of the summer sun, or just wanted to get as much as they could for as little effort as possible, these folks missed out on the best of the yield.
"Just take whatever you can get quickly and easily. Don't sweat. Don't bend down. Don't inconvenience yourself in any way." Most of the people who had picked blueberries in this field before me had taken this approach. If this is not true, then why had so many of the dozens and dozens who had been there overlooked so much of the best fruit? This is the approach that most people seem to take toward life, and even business, as well.
From my personal observations as well as my business experience, I can tell you this: If you'll work a little harder, dig a little deeper, train a little longer and sacrifice a little more than the next person, you will set yourself apart in the business world if not in life as a whole. On the whole, it's just not being done out there. The juiciest fruits and most satisfying rewards are within the grasp of each of us, but it seems that far too many either don't care, don't know or don't care to know.
Take a lesson from the blueberry field. The sweetest fruits of success are found by those who refuse to settle for average and aren't afraid to work for the best. Remember that the next time you feel like giving less or quitting. That little extra might be all you need.
About the Author: Michael Gifford has been has often been called "The Go To Guy." In his 27 years as an entrepreneur, he has been involved in a wide variety of businesses. Currently he serves as President of The National Business Chamber of Greater Gwinnett, He can be reached at 770-606-9195 or by email at Permission is granted by the author to reprint this article provided that this resource box is included in its entirety.
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