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How to Properly Use a Press Release

by Gerard Mohamed

posted in Business

Syndicate This Article
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If you talk to experienced online marketers, they will tell you that press releases are a thing of the past. These are mostly people who only tried this out a few times, or maybe only once but with a message that was very poorly constructed. It will also be evident that they probably did not put in enough hard work yet still expected huge rewards from minimal effort.
To help you bring in more sales, and to draw additional traffic to your website, you need to use a more concentrated effort on your press release, and this requires hard work. If you intend becoming proficient in the writing of press releases and the submission thereof, it will be worth your while to read this article in full.
A true recipe for disaster, is to send a press release as an e-mail attachment, as this is guaranteed to fail most of the time. Most people do not open up attachments on e-mails, fearing potential malware and viruses that might harm their computers.
You wouldn't have an exception to this above rule would you? A press release needs to be incorporated within the body of the e-mail itself. This is the only way for you to target individual recipients and still get your information read. If you want to make sure that people read your press release, you have to put a personalized message at the top. It will tell them to read what you have written in very kind and reassuring words.
Getting them to be curious is the key to your success. Once their curiosity is piqued, they will read what you have written. Typically, people will delete the kind of messages that do not attract their immediate attention. Just spending a minute or two doing this could make you lots of money.
When it comes to format and content, the rules have not changed in a long time. An example of what not to do is use two pages for your release because that is too much information. You have plenty to work within that space and it is really short enough to not bore the reader. If you follow the proper and accepted press release formatting protocol, then that will help to get your release read by editors. The worst thing you can do is add fillers that really add no value, because editors can spot that easily.
The best times to submit your press releases are in the middle of the week in order to catch people when they are settled in their weekly routine. Never publish on a Monday because that is known to not be a good time. Unfortunately, a Friday is almost a total waste of time as well, as employees are already preparing for the weekend. There is no use in wasting time by submitting on a Monday or Friday, so avoid it and you'll be good to go.
Why would you believe anybody who tells you that all the extra press release work as mentioned above, is not worth it? Usually the people who say that are the same people who expected success overnight with very little work. If you simply implement the press release strategies and tactics as outlined in this article, you can start building a successful business.
About the Author: Gerard Mohamed is a Social Entrepreneur and Online Writing Expert with a great interest in press releases. He maintains that 95% of advice, books and articles on this subject, are misguided. This is because people forgot How To Use Press Releases. Stop being misled by bogus writers who know nothing about this important marketing tool. Simply go to http://pressreleasebooster.com and get the plain facts on how to use this methodology to attract more people to your website, who will ultimately make use of your products and services.
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