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Top 10 Best Video Production Practices

by Paul Nandrajog

posted in Business

Syndicate This Article
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When it comes to creating a corporate video you want to ensure that you get the very best services. You may want to upload it on your website and ensure that it will play well on any media device including a mobile device, tablet, desk top or even on TV. You also want to make sure that it will work well regardless of the speed of connection, resolution or content. There are several factors to keep in mind if you want to make corporate video production work well for you:
1. Do not work with a recommendation for "one size fits all". It is best to use the very highest rendition that you will be generating.
2. Ensure that the audio stream plays in sync with the video stream when editing because sometimes you will find that the tape starts and then the audio comes in later. This looks very unprofessional.
3. It is important in video production that the size of the frame is as large as that of the largest rendition you anticipate. This should not be more than what the original frame size was though.
4. If you will be having text on the tape, make sure that it is legible, crisp and clear. This can be quite challenging if you will be playing both on full screen and on browsers.
5. When shooting it is important that the camera be held steady. When it shakes the encoder will have a difficult time compressing the material and this will mean a lower quality picture and lower quality compression.
6. Background noise should be avoided as much as possible as well. If there is noise from traffic or something else you will find that your dialogue won't be clear. This includes noisy visuals such as busy wall paper as a background.
7. When shooting in HD it is important to first set your camera to 'progressive' for the best results. However, if you had recorded on 'interlace' be sure to first de-interlace when carrying out your editing.
8. Lighting is critical. Be sure to use the right kind of production lighting and the proper amount of it so that the quality and the look you want to create is captured and exposed properly. When the scene is dark you will lose its quality when encoding.
9. The frame rate will need to be constant when shooting. This will ensure no stuttering when the tape is played back. It is important that you shoot progressive as well. 24fps will give you a more filmic look vs. 30fps.
10. In addition to the above, see to it that the audio is either mono or stereo and kept to 48 KHZ or 96 KHZ. Keep the audio level constant as well and ensure that the audio tracks are normalized. Optimal dialogue is recorded between -18db and -6db.
About the Author: VCM Interactive is a full service Toronto boutique video production company;specializing in corporate video production, video editing, videography services. We offer personal touch, fresh perspective, creative edge and strategic process within client's budget. Call 905.361.2977 for video production services in Mississauga on time & within budget.
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