"It is the pervading law of all things organic and inorganic, Of all things physical and metaphysical, Of all things human and all things super-human, Of all true manifestations of the head, Of the heart, of the soul, That the life is recognizable in its expression, That form ever follows function. This is the law." ~Louis Sullivan

Architect Louis Sullivan understood that form follows function. The designer of the modern skyscraper was creating the modern cityscape, trying to accomplish something that had never been tried before.

What function are YOU trying to accomplish? Your goal is to persuade the affluent, to influence them such that they buy from you.

We can fall back to Sullivan's credo and understand that we can design a form that will go along with whatever function we require.

With persuasion, you will find that you get very, very good results with building models that you're going to use to affect other people.

We've talked about building models of rapport before. What's the form of the model we build? The person, right? We're building THEM, we step into THEM. To BECOME them, so our model IS them.

Let's get into some more wild models that will make your persuasion efforts work even more effectively with the affluent...

Like trying on someone else's skin, these all can be explained quite simply as ways of asking your unconscious mind to do something very powerful on your behalf.

It assumes and presupposes your ability to do it, and in fact your unconscious CAN do it. Your unconscious mind simply understands what you're asking it to do, and then engages behavior for you to accomplish these things. The next step is the model of stepping into someone, a.k.a. "the bubble". It's an interesting concept right out of metaphysical literature, and it's very effective as it relates to rapport.

What you want to do is "encircle" someone (or a group of people) with a "bubble".

The color of the bubble matters - I'm not quite sure why, but it does. So we'll just take what works and use either a pink or gold bubble.

As I step, I throw a lasso around you, and now you're encased in a bubble. Right when I step, I do this. As I step, I also enter the bubble.

You might be thinking, "Well, Kenrick, this all sounds a little kooky."

Believe me, there IS a point to all of this... The point is to link us energetically, to link what the two of us are doing.

So if you're inside the bubble with them and you've surrounded yourself with this bubble of energy, imagine what kind of effect it will have. It's extremely powerful.

In designing this form, the function that we want to accomplish is rapport that leads to persuasion, influence.

Let's say that I want to encircle many, like the whole room. I can drop the bubble over all of us, and then I can step out of it.

What will be the impact of doing that?

I'm not really trying to influence you very much, except wanting to have a lot of rapport amongst all of us.

I step into the bubble... what happens? My influence takes over. It's my bubble. I own it. It works for me. Experiment with the bubble and please post to the forum your experiences. This will be an incredibly interesting exercise for you. You'll gain an entirely new perspective on your persuasive ability toward the affluent.