There is just no question that there is a different feeling in the air around the Christmas holidays. For many the religious significance of the story of the coming of the baby Jesus is special. But for others just the gathering of family, the bright lights and traditions and the exchange of gifts makes the entire season a happy and festive time. So it makes sense that this is a perfect time to take advantage of all the good will and cheer and send along Christmas cards to your customers and primary business associates to greet them in the spirit of the season.
Some might think twice about capitalizing on the holiday spirit to build your business relationships or reach out to customers to encourage additional sales as exploitive and commercializing the holidays. Of course, you are not responsible for the commercialization of Christmas. But because so much of what Christmas is all about is good will between friends and loved ones, if you focus on the human side of your relationships with business associates and be tasteful in the types of holiday messages you send out, you won't be guilty of being exploitive at all.
After all, during the holidays, look around your office. Most of the employees in any office get excited putting up Christmas cards from vendors and business contacts that come in during this season. The many kinds of cards that are sent are fun and colorful and add a lot to the good feelings of the holiday. So when you add your cards to those many cubicle or office walls, you are just joining the celebration and making the holiday festive for everyone. Nothing wrong with that.
You don't have to be religious to enjoy the holidays or to find a tasteful and sentimental card to share with your business contacts. In fact, it is probably a good idea to go with a simple "happy holidays" card when you order your supply of business Christmas greetings. Your customers and business associates may be all over the map when it comes to religious beliefs. So "happy holidays" works for people of deep Christian belief, for those celebrating Hanukah or Kwanzaa or those with no particular religious affiliation who just like the holidays as much as anyone does.
The business value of these holiday cards is the same as long as the message is warm and relevant to the holidays. By sending along a card, you acknowledge that your relationship with that business contact prospered in the past year. You thank the client or business contact for the good work you have done together since the previous Christmas. But above all, you quietly lay the groundwork for continued business with that customer in the months to come.
Many times a follow up phone call to business contacts you may have fallen out of touch with works well after laying the groundwork with a sweet and sincere holiday card. And that not only is good business, it is being a good friend and rejoicing in the holidays even with those who work with you to prosper in the business setting. That fits with the spirit of the season.