Aston Martin has always oozed class and sophistication, but finally the marque has received the well deserved title of coolest brand in Britain, according to the BBC website. The Warwickshire –based company took top spot in the Cool Brands list for 2010, knocking iPhone off the top spot.
Apple has successfully swept the globe, spreading their products and name across many countries, but even their top notch technology and gadgets weren't enough to take on the notorious name of Aston Martin.
According to marketingweek.co.uk, the brands are judged by "2,000 consumers and a panel of expert judges including designers, lifestyle magazine editors and brand consultants", meaning it's not just one person you have to impress.
"Innovation, originality and desirability" are the three traits a brand must possess in order to even be in for a chance of making it in the top 10. Apple certainly show they are strong contenders, taking three spaces in the top 20 – but they just didn't have that certain ‘je ne sais quoi' needed to hit the top spot.
The typically fiery Ferrari has cooled down to a modest 9th place on the list of coolest brands, just one above the refreshing Dom Perignon champagne.
For a chance to win FREE tickets to the Classic Motor Show at the NEC, from the 12th to the 14th November, simply click here and fill in our straightforward online form.
Being classic car enthusiasts at Sureterm Direct, they already knew Aston Martin was cool, which is why they offer competitive classic car insurance policies for numerous classic models. Call free on 0800 999 20 30 or click here for an online classic car insurance quote.
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Being classic car enthusiasts at Sureterm Direct, they already knew Aston Martin was cool, which is why they offer competitive classic car insurance policies for numerous classic models. Call free on 0800 999 20 30 or click here for an online classic car insurance quote.
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