Copywriting Tips - Studying The Masters

I want to go on record right at the start of this article by saying that I wasn't born a great copywriter. I had a lot of help. Much of that help came from studying the masters. And while I may have not had direct access to a lot of them, there are still very easy ways to get an incredible education from the great copywriters who have come before us. This article is going to reveal some of my best kept educational resources that won't cost you a dime to use.

The late Gary Halbert, God rest his soul, was one of the greatest copywriters from way back when the only copywriting that was done was in the real world, or offline. Gary wrote some snail mail campaigns that would put a lot of today's copy to shame. The man was a genius and many of today's great copywriters learned from Gary Halbert. Well, you can still learn from the master. Believe it or not, Gary's old newsletters are still online. You will probably get more great copywriting tips from reading these than from just about any other resource. Just go to Google and look up the name "Gary Halbert" and you will find tons of information on him.

Another great copywriter of our time is Michel Fortin. His copywriting services go for about $15,000 a pop. No, the man is not cheap, but he is one of the best today, if not THE best. Well, Michel has his own web site. On it you will find tons of free copywriting tips that will help you greatly. It's amazing the amount of info that this guy shares free of charge. Of course the really great info you're going to have to dig into your wallet for.

But if you really want to study the masters, then there is probably no greater site than hardtofindads. This web site has photos of some of the greatest ads of all time by masters like Gary Halbert and Joe Karbo, who wrote the "Lazy Man's Way To Riches." If you want hard copies of these ads, they'll cost you around $300. But you can still view many of the photo copies for free. Some are easier to read than others.

There is no point in reinventing the wheel. The great copywriters who have come before us have paved the way for us. Take advantage of them as much as you can.

In the meantime, if you want more great copywriting tips that won't cost you an arm and a leg, check out the site in my signature. You'll be on your way to becoming a crackerjack copywriter in no time flat.

To YOUR Success,

Steven Wagenheim

Want to save $2,500 to $15,000 in copywriting costs? Want to write copy yourself that can command that kind of payday? Visit my site at http://www.bcipe.com/ and discover killer copywriting tips that have allowed me to write my own copy for years and earn myself a 6 figure a year income selling my own products.

Other articles by Steven Wagenheim

Copywriting Tips - Benefits, Benefits, Benefits - by Steven Wagenheim

I got the greatest newsletter the other day from my friend Paul Myers, who happens to be one of the greatest copywriters on the planet. In it, he talked about benefits and pretty much ripped copywriters a new one

Internet Marketing Tips - Pay Per Click Nightmare Stories - by Steven Wagenheim

Pay per click advertising is probably the quickest way to get targeted traffic to your site. Plug in a list of keywords, write a three line ad, set your daily budget and let it fly. If you can get

Internet Marketing Tips - How to Create a Product That Sells - by Steven Wagenheim

You would think that something like creating a product that sells would be a simple matter. Truth is, it should be. The problem is, so many would be product creators get the process all wrong. The reason they get

Copywriting Tips - Falling Into The Fad Trap - by Steven Wagenheim

This is something that is so easy to do. It takes all my will power not to do it myself. Falling into the fad trap, however, can land you in more trouble than you can possibly imagine, especially if

Internet Marketing Tips - Building An Empire - by Steven Wagenheim
Want to know how to build an empire online? This article will tell you how. It's not easy, but it's simple.

Newest Articles in Copywriting

Copywriting Tips - Benefits, Benefits, Benefits - by Steven Wagenheim
I got the greatest newsletter the other day from my friend Paul Myers, who happens to be one of the greatest copywriters on the planet. In it, he talked about benefits and pretty much ripped copywriters a new one

Does a Great Copy Have Any Impact on Search Engine Rankings? Yes - Know the Facts - by Sunita Biddu
Search Engine Optimization is a crucial job today right from the inception of any business online. It has got its enormous advantages to small-scale as well as established businessmen. But to achieve good search engine ranking is definitely not

Copywriting Tips - Falling Into The Fad Trap - by Steven Wagenheim
This is something that is so easy to do. It takes all my will power not to do it myself. Falling into the fad trap, however, can land you in more trouble than you can possibly imagine, especially if

Cold Call-O-Phobia: Cold Emails Make for Warm Calling - by Dr. Barry W. Morris
Cold Call-O-Phobia: Cold Emails Make For Warm Calling You know where I stand on cold calling, right? I hate it. I've written about here in this publication before. I hate it. I've done it only once and swore I'd never do it again. Did I

The Power of Articles, Reloaded - by Alex Goad
In the days of one way back links and ever increasing competition for traffic from search engines (not to mention traffic in and of itself), articles are one of the sharpest tools in your web-arsenal. When reading this, several