Protecting yourself and your business from scams is an ongoing battle. If you operate online there are higher risks to combat as fraudsters have moved to the internet to run new variants of their offline scams. It is heaven for fraudsters since they have access to a worldwide audience as well as being able to be more anonymous on the internet.
One of the most common scams operating at the moment is the internet scam. With the increasing number of postal lottery schemes it is easy to fool people into thinking there are other lotteries operating other than the National Lottery and of course there are lotteries from other countries.
Lottery E-mail Pitch
The header will be something along the lines of 'Winning Notification'. The scam offers you something for nothing, so if you haven't entered into a draw the e-mail should be immediately deleted. Other angles include offering you the chance to join an investment scheme that will give you huge returns or give you a cut for helping them to get money out of the country.
Although it is clearly a scam many people get suckered in to these scams because there are some convincers such as e-mail address. E-mails will contain from addresses very similar to the real website address which adds a level of authenticity.
There are hundreds of examples however by being sceptical we can all protect ourselves. Why would someone give you something for nothing?
If you want to check if the sender of an e-mail is legitimate you can contact the hotline but the general rule is simple, if you haven't entered don't reply, if it sounds too good to be true then it probably is.
To gain scam and fraud awareness regularly keep up to date with the latest scams by attending industry expert seminars such as the Marcus evans scam seminars.
About the Author:
Kim enjoys writing articles on how to keep safe online. To find out more visit Marcus evans scam conference.
Beware What You Write in Emails or You May Lose Your Customers Forever -
by
Patrick Griffin
On the face of it, there is nothing easier than sending off a quick email containing your latest thoughts or offers to your list. You think of something to say, copy the message to your autoresponder, press send and the job is done. Now while...
How Your Competition Will Help You Build A Better Relationship With Your Subscribers -
by
Patrick Griffin
If you want to get the most out of your own customers then going to your main business rivals may seem like the last thing you want to do. Clearly you would not expect to phone your rivals and ask them to help you build your...
Getting Your Marketing Emails Opened and Why So Many Marketers Fail at the First Hurdle -
by
Patrick Griffin
Isn't it a pity that there is just so much rubbish sent by email every day? It seems that people are content to fire off any kind of nonsense and send it out in an email. It is just one of the downsldes of having a...
Wholesale Catering Email Marketing Strategy -
by
Scott Bradley
Restaurants come in all shapes and sizes but they are no different to other businesses. Create regular, loyal customers who keep coming back and act as ambassadors for your business, and you'll increase your bottom line. Let's imagine you're a relatively small but quality café...
Email marketing in a digital world -
by
Breanna Cameron
Email marketing is ahead of even new forms of advertising in many ways. There is considerable excitement around a Google proposal which promises to tailor an online advert depending on who is viewing it. It can change colours, images and products according to a number...
Gold Customer Email Marketing Strategy -
by
Scott Bradley
The Printing industry is highly competitive. Firms compete on price, turnaround time, quality control and service, product range, and some on availability of in-house graphics. Customers are other businesses, but also graphic design companies, advertising and marketing firms. For most customers their print requirements will...
Phoenix Bookkeeping: The Key to Your Company Potency -
by
HeatherSimpson
Small to medium sized companies in Arizona will now not have to fret about who will be handling their accounting work particularly when there are a number of Phoenix Bookkeeping firms offering their services. Most of these corporations are manned by skilled Phoenix CPA employees...
The Biggest Sporting Events In 2010 Part 2 -
by
Kim Chambers
During the economic downturn customer retention is the most important factor in operating a successful business. Since demand will be down in most markets other businesses will also be look to attract customers away from your business. There are many major sporting events taking place...
The Five Anti-Fraud Strategy Plan -
by
Kim Chambers
Fraud is a growing concern for all businesses with many affected each year, whether they care to admit to it or not is another matter. The key to reducing the chance and therefore the impact on your organisation in terms of lost money and potentially...
Fraud In The Workplace -
by
Kim Chambers
Every company wants to prevent fraud from occurring within their organisation and most companies will not admit to being vulnerable to any type of fraud since they don't want customers and suppliers to have a negative perception of their business. The truth is there are...