Email Marketing - The Christmas Letter Approach

Imagine it’s Christmastime. The snow is gathering on the sill or you stare out at a summer sky (depending entirely on your global location). You have put together a Christmas letter that informs readers about what has happened in your life and the many things you are grateful for when you look back over the year.

When your letter is finished, and you’ve had your best friend proof it, you head over to the printers to get a few thousand copies made. You realize it’s a big task, but you begin to address the envelopes. You don’t want to leave anyone out so you open the phone book to the letter “a” and begin.

What kind of response is this individual likely to have when everyone in town gets a Christmas letter? Well, there’s probably gonna be significant scratching of heads, and a lot of round file storage.

While it is not likely there are going to be too many people that send a Christmas letter to everyone in town, somehow the idea seems to make sense to business owners who want to send email marketing to anyone with an email address. Often these businesses will buy or rent a list and send email marketing in a cold call fashion.

Let’s go back to our Christmas letter writer. In the real world they will review their list of family, friends and acquaintances that will likely have an interest in knowing about the family. This list will likely include friends that they haven’t seen in a long time, but they would still like to connect with them. The letter writer wants to send as many letters as are needed, but will cut the list down whenever needed.

This is the best picture of sound email marketing and traffic building strategies. You want to send email marketing to individuals that already have an interest in the products or services you provide. You will get the best response from people who already have an interest. Sure the list will be smaller, but the recipients will be more motivated simply because they are already familiar with you, your product and your business integrity.

It’s OK to start small in email marketing. Like Search Engine Optimization (SEO) strategies you start where you are and watch the results grow over time. This approach leaves fewer people scratching their heads and more people who are genuinely interested in what you have to say.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites.com at: http://www.highpowersites.com Start your own ebook business with BooksWealth at: http://www.bookswealth.com

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