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Employability - Is Lisa More Employable Than Lakisha? by Nicole St Martin

Two prospective employee resumes come across a hiring manager’s desk. Both candidates have the same skills and qualifications as well as have degrees from prestigious colleges. One candidate however, may have an unfair advantage, a traditionally non-ethnic sounding name.

According to an article by David Wessel of the Wall Street Journal, "A white sounding name on an application is worth as much as an extra eight years of work experience."

Name Descrimination is Occuring

While a name doesn’t say anything about a person’s character or work ethic, according to a labor market discrimination study conducted by professors at the University of Chicago, Graduate School of Business, there is a substantial amount of name based discriminating occurring in the recruiting process.

A National Bureau of Economic Research Paper shows that job applicants with white names had a 50% chance of getting a callback over those who had African-American names.

Other facts from the study:

  • Only resumes were reviewed; face to face meetings never took place.
  • A white name’s callbacks yielded the equivalent of eight additional years of experience.
  • Residential address also mattered to some degree, with more callbacks received for resumes tied to wealthier, more educated or more-white zip codes.
  • Names made a bigger impact on results than addresses did.
  • Results were the same across occupation and industry categories covered in the experiment.
  • For companies with the “equal opportunity” byline, results didn’t seem to make a difference!
  • More education and more skills displayed on a resume with an ethnic sounding name didn’t make a difference to the outcome.
  • Names that indicated gender also had an effect on results.

Names Are Powerful Names are powerful indicators of who we are. Our name serves as the label to our identity, pointing to culture, religious affiliation, sex, social position and ethnic background. Despite laws against racial discrimination in the workforce, several studies have shown that an African or Ethnic-sounding name like Lakisha can seriously reduce an individuals' chance of being called in for a job interview.

Nicole St. Martin is a Search Marketing Analyst for HotGigs Jobs2Web and co-organizer of the China Search Marketing Tour. With over 6 years of search marketing experience, Nicole has consulted in the areas of PPC, SEO, usability, conversion analysis, website design and corporate career site optimization. Nicole has authored many search marketing articles including the HR Search Marketing Blog that regularly covers SEO and marketing issues as they relate to the recruiting space.


Other articles by Nicole St Martin

Re-Recruiting your Current Employees - by Nicole St Martin
Is re-recruiting your current employee’s part of your employee retention strategy? If not, it should be, according to Michael Jalbert, president of Management Recruiters International.

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