As Home Appliances Leader in the retail chain enterprises,
Suning Electrical settled in Yinchuan, capital of household appliances in the field is caused by new and traditional Yetai Yetai major collision between the new model and traditional models of Competition, also in Yinchuan household appliances market started a "battle."
Hot opening stores the most innovative home appliances in Ningxia
8 1st, long-awaited pedestrian street shop in Yinchuan Suning Appliance has finally opened its beautiful veil Kaimennake.
"Ningxia spending power so strong, far beyond our imagination and budget." When talking about the hot opening scene, Suning of the responsible person of emotions. He told reporters in Yinchuan, Suning Appliance Walking Street shop opened, they had to do a detailed research budget, the first 3 days
Sell Amount of 1400-1500 million, and thus prepare the goods and gifts. "I never expected, opened the first day we had three days to complete the sales task, gifts air day one hair, the company though from Lanzhou, Xi'an, Xining, emergency transfer to part of the gift, but still not enough hair, only to hit customers' IOUs '. "opened just two days, Suning's sales topped 30 million yuan, such a short time to achieve such a sales peak, can be described as the most record stores in Ningxia appliances.
Strong prices settled to break the ice
Ningxia has long been home appliance retail
lack of strong competitors, commodity prices, "at a high level." With the strong Suning settled, I started into the finishing area of consumer electronics market, home appliances market prices also will thaw, and the ultimate beneficiaries are the general consumers.
"We pick up directly from the HP factory in China, wholesale price of computers dropped from 100 to 200 yuan can make our products more price advantage." Suning Appliance to press the head of an example. As Suning and Canon, Lenovo, Haier, HP and other companies have already reached a direct supply agreement, with the world's billion dollar acquisition platform, and the advantages of multiple sourcing, will pull the lowest price, so people really feel transparent Yinchuan affordable price. According to him, Suning's settled, has been pulling our region
TV , Refrigerator, washing machine, Digital , Computers, prices fell 10%. "
A ripple. More than a month, Yinchuan major domestic home appliances market to change the past, business strategies, have played "cheap" brand, to take positive action should the impact of Suning.
Consumers to become the biggest winner
Suning's settled not only to the lowest price, the latest products to Ningxia, while also bringing new
Marketing Concept. "We do not want to price to win, instead of to serve to win."
Suning Appliance since its inception, the purpose of the services as enterprises, to provide consumers "to the sun Sincere Service", 24-hour national hotline service also launched a consultation, appointment,
Complaints , Visits, telephone sales business 6. In Suning, led by some of Yinchuan City Electric businesses also introduced more and more attentive service: home delivery, quality of service, 24-hour hotline, 7 days unconditional return policy and so on. Suning sunshine services "catfish effect", once again let the people get benefits of Yinchuan.
"11" Golden Week is approaching, Yinchuan household appliances even more calm, whether products or the business
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Have an ample supply of the goods, and a new game will be staged. Fortunately, there is no smoke in this war, the biggest winners are the consumers.