Buying the perfect gifts for the festive season is never easy but when it comes to the men in you life it’s often a real struggle. You could try something for their hobbies, something IT, or even a nicely wrapped bottle of something warming but whether it’s for a brother, a boyfriend or dear old Dad you can’t really go wrong with some trendy togs to get them all kitted out for the New Year parties. These days it’s all about the latest fashion trends and what your clothes say about your personality so, be warned, another knitted jumper your granny made just isn’t going to fit the bill.

There are a few simple rules when buying clothes for men. Be it your father, brother or partner, there are certain dos and don’ts when it comes to clothes shopping for the boys. Although you may think your man looks like the spitting image of David Beckham in those checked pink shorts, he may need some convincing, so the first rule of thumb is get them something that they will actually wear. If you’re hoping to drastically change their look you may need to start a little smaller and build up to the fashion forward items next Christmas!

If you’re buying clothing gifts for the younger generation style is very important. These days there are young male ‘celebrities’ all over the place embracing designer togs and sporting the latest ‘look’. When you’re thinking of buying for this generation opt for Beckham or Zac Efron as inspiration. Both are trend setters in the style stakes so it’s a safe bet to follow their fashion rules.

If you getting something for an older gentleman then classic is always best. A cashmere jumper or tailored jacket will go down a treat and if you want to jazz up their current wardrobe then some cool accessories will bring them into the modern age without much kicking and screaming. Opt for a designer watch some funky cuff links or a brightly coloured tie to bring the look together.

When you’re on the lookout for fashion items for male friends or a partner then a trip to any high street store will offer a multitude of choice. All high street retailers are up to date with seasonal trends so, if in doubt, find a friendly male shop assistant and ask them if it’s something they would like to wear.

If fashion really isn’t your forte and you don’t feel confident about buying the right thing then you can always opt for gift vouchers. Vouchers provide a great excuse for hitting the post Christmas sale which is the perfect time to find a bargain. They are also a great excuse to get your man out shopping - just make sure you get to accompany and help him choose that perfect gift.

Jonathan Wallace writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.