It’s certainly an alluring tag for swimwear: “Look 10lbs lighter in 10 seconds!” - but can a swimsuit really make you look slimmer?
The US concept, which launched in the UK in 2004, also claims that a swimsuit will make you feel 10 times younger and 10 times more confident. However, it is easy to claim these things but is it as easy to show that they are true?
I don’t know how they’ve worked these figures out… (We never got to work on equations like that back in maths class…I wish we had!) But the fact remains that the Miraclesuit is here to stay. With the imminent launch of its fourth season, those people who thought this ‘miracle’ was merely a fad have been proved wrong.
The suit is made from a material called Miratex, a fabric containing three times as much Lycra as most fabrics, and boasting three times the hold of ordinary swimwear.
The Miraclesuit, with the help of Miratex, has the power to “contour, shape, slim and firm”. Or so their company claims. And many women seem to agree with them, judging by the popularity of the swimwear.
Mike Eve, director of Patricia Eve, the company that represents Mircalesuit in the UK, thinks there’s a growing demand for quality products and a “backlash against cheap goods.”
Does Miraclesuit work? Eve puts it, “Its success shows that the Miraclesuit is a product that actually does the job it says it will, and is not just an idle boast.”
Dieting is the sure way to look slimmer but we are all looking for the easy option of an instant miracle fix. We tested the suit and found that it does indeed make a person appear slimmer by 'readjusting' the wobbly bits making them look fimer and less obvious and enhancing the parts of a ladies body that look better when they have a bit more shape. Whether this gives a person more confidence is more difficult to measure but it seems an obvious follow on from an improved appearance.
By Paul Bowers, I write for Mio Destino and for it's blog site MioBlog writing articles of interest to their international clients.
The company sells high end, designer lingerie, swimwear, corsets, pyjamas and mens underwear predominantly from Italy and France but also from the US, Canada and other parts of Europe.
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