It has been said by the top psychology researchers in the world that the total range of all women and their personalities is greater than the difference between the two sexes, that is to say the difference between men and women. So, when people ask what is the best franchise for women, well that is a rather tough question to answer and mind you I am not trying to get out of it, I'll give you my best answer, but it's important not to try an attempt to categorize all women into a one-size fits all franchise.

In fact, women franchisees have been successful in all types of franchises and do well in businesses that perhaps are counter to social norms. Indeed, some of the top franchisees in the Quick Lube and Oil Change Sector are women. Are you surprised? Well, you shouldn't be, and any franchisor that is surprised has not been franchising very long or let's just say they are thinking wrong.

When studying this issue a team of researchers found instances of super star women franchisees in all of the major categories of franchise offerings. So, one might say that: "the best franchise for a woman is whatever in the hell franchise she chooses!" Well, at least that's what one successful woman franchisee told us in a recent interview and you know what? She meant it too!

Today, we find that many Franchisors are offering special discounts and consideration to women franchisees and some franchisors are quite embarrassed at the low-number of women owned franchise outlets in their franchise systems. Better yet, since women often make better franchisees than men, as noted in a recent survey of Franchisors, the franchising system can use this as a PR advantage for themselves to build brand name and it also helps the woman owned franchisee with increased publicity and advertising, which is definitely something to think about and consider.