Unilever is one of today's biggest multinational company across the world. The company specializes in almost every consumer product found in every groceries around the world from foods and beverages, to cleaning agents and personal care products. However, there are only few products that are classified as one of Unilever's billion-Euro brands. One of the most popular is Dove.
Dove is one of the company's most popular brands of personal care products known to provide softer and smoother skin. Unlike an ordinary bar of soap, Dove is formulated with moisturizing capabilities similar to other products such as Pond's Cream. Dove is said to have a pH level similar to that of water, which makes it gentle to the skin compared with ordinary soap that leaves the skin dry. So what is Dove?
Before it was marketed under Unilever, Dove soaps was already a popular brand in The Netherlands which was distributed by the factory De Duif which in dutch means The Dove hence the name Dove. Since then, Dove positioned itself as a "beauty bar" than an ordinary bar of soap. This was highly reinforced by releasing several advertisements about Dove being a beauty bar. One example changing the phrase "cleansing cream" to "moisturizer cream". Another recent advertisement is showing the cream being poured into the beauty bar. buy dove online and send it your loved ones in the Philippines through online gift shops.
The idea of "beauty bar" was prompted by a Pennsylvania dermatologist that showed Dove dried and irritated skin significantly less than ordinary soaps in 1979. As a result of this study, Unilever started aggressive marketing and won more than 24% of the market by 2003. Other than these advertisements, Dove was also known for other popular advertisements. buy dove online and send it your loved ones in the Philippines through online gift shops.
In 2006, Unilever and Dove started a marketing campaign that would not only benefit the company, but also help people get over their low self-esteem. This is Dove Self-Esteem Fund. It purports to be "an agent of change to educate and inspire girls on a wider definition of beauty and to make them feel more confident about themselves". To this end, Dove have created a number of largely online-only short films, including Daughters, Evolution, Onslaught, and Amy. buy dove online and send it your loved ones in the Philippines through online gift shops. For more information visit to our site at http://www.myayala.com

Deirdre Gonzales is a business entrepreneur from Cebu City Philippines. She's now based in Florida and writes in her spare time for various websites including Myayala.com