One of the similarities between man and woman is their singular inability to buy each other gifts that are either wanted or appreciated. So men will insist on believing that women will swoon at the latest purchase from the minimalist lingerie shop or the ironing board which will last a lifetime, and women will buy their beloved a shirt which is just not right on multiple levels or even worse, a tie.
Founders of whatidlove.co.uk, the free to use online wish list service are frustrated when they hear stories like this as their site offers the perfect solution. You simply set up a list and put what you would love to receive for that all important occasion, removing all room for error or recklessness. That way your friends and family can buy you the jimmy choo shoes you always wanted and the beautiful silk shirt you saw online last week, or make contributions towards the sailing lessons you have been saving up for but consider to be as a luxury you simply can't afford.
So why put yourself through the torment when the answer is at hand.
Whatidlove, set up by Kim Brookes and Lynne Bothamley in a valiant attempt to reduce the amount of wasted gifts, has grown from strength to strength since it launched in 2007 and is increasingly seeing online gift lists set up by individuals who are of the same mind set as them.
So no longer need night and day even try to understand each other, but rather simply enjoy the difference.
About the Author:
Nicola Ellison, an SEO and Online Marketing specialist. Based in Bristol, UK.
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