Transform Yourself Into an Advisor
Would you like to:
Have your existing clients continue doing business with you for years to come?
Have your existing clients refer you to everyone they know?
Have NEW prospects, who are anxious to do business with you?
Then you must transform yourself from a typical insurance agent into an Advisor.

Most insurance agents are under the impression that to make more money they need to have either the lowest priced product, the top performing product, or the newest product and they must provide exceptional service. However, doesn't every agent claim to have the lowest price, or the best and newest products? Don't they all claim to provide exceptional service? If that's all an agent has to offer, how are they any different from the other insurance agents out there?

Do your prospects and clients think of you as an "Advisor"... or do they simply think of you as another insurance agent who sells insurance products?

To make more money, you need to find a way to standout from the rest of the crowd. The goal is to keep your existing clients buying, while you identify and attract more high quality prospects. To do this, you need to address two critical questions your clients and prospects want to know:

Why should I do business with you instead of one of your competitors?
What's in it for me?
You must show them you understand and can solve their problems.

The first step to helping your clients to think of you as an advisor is to develop a Unique Selling Proposition.

Your Unique Selling Proposition or USP is that single, compelling ideal that makes people want to do business with you instead of your competitors. To put it another way, your USP is that distinct and appealing idea that sets you and your business apart from your competition.

Almost all successful businesses, whether small or large, have a USP. In fact, that's how small businesses grow into giant corporations. For example, both Domino's Pizza and Federal Express became billion-dollar corporations in a very short period of time - because of their powerful USP.

Federal Express' USP was, 'When it absolutely and positively has to be there overnight.' This statement tells the potential customers if they want to be 100% certain their mail will get delivered the next day, then, they must use Federal Express. Domino's USP was, 'Hot, fresh pizza delivered within 30 minutes - guaranteed - or it's free!'

Your USP, when formulated powerfully, can propel you to the top of your industry in a very short period of time, just like what Federal Express and Domino's USP did for them. So, if you want to start improving your business, you need to invest whatever time necessary to create a compelling USP and implement it in your business, immediately!

Remember all of your prospects want to know what benefits they will gain from doing business with you. What problems can you solve? Unless you can answer these questions to their satisfaction, you have very little chance of getting an appointment, let alone getting them to buy from you.

The main reason the prospecting/marketing materials or systems currently used by most agents are so ineffective is they don't answer the prospects' most important question: "What's in it for me?" They don't give their prospects a good reason for doing business with that particular agency or agent."

How to develop and use your USP...
Your USP must be one sentence.
Your USP is either Pain or Pleasure oriented. Since most people will do more to avoid pain than to gain pleasure, you might want to model your USP around the pain that your product or service removes. What problem can you solve for them?
Make sure your marketing theme, campaigns, and business plans evolve around your USP. Did you ever see a business that's marketing had nothing to do with their USP? Did it made them look like as if they had a values conflict?
Your USP should address a void in the marketplace, with a promise you can honestly fill.
The true test of whether you've designed a good USP or not, is if sells for you in the marketplace. Does it define your edge? Does the consumer value it with their hard-earned money?
Contact LifePro's Marketing Specialist Colin Baier Today - Toll Free - 866-238-8602, ext. 132 | Cell - 860-918-6503 | Fax - 860-812-2125

www.LifePro.com

At LifePro, we are more than a borkerage agency; we are the future of financial product and service distribution. LifePro offers independent agents and advisors the type of agency-level service that most independent brokerage agencies no longer provide.