Everyone with a web site has asked the question, “What will help increase my Internet sales?” It is one I asked myself for quite some time and of course still do. Increasing you Internet sales can be done with three basic means. You could either increase your traffic, modify your current web design and content, or both. Probably the first thing people think about is how to get more traffic to their site. Since this will almost always result in more sales, it seems an obvious place to start when answering the question of how to increase my Internet sales.

Your Site Needs To Be On The First Page!

The number one thing you can do to increase you traffic is to rank better in the search engines for search terms relevant to your site. This process is called search engine optimization, or SEO. When I wanted to help increase my Internet sales (which were near zero at the time), SEO is where I started. For about 3 months I read everything I could on the subject of SEO. I found several blogs and forums on the web which I visited daily. I searched the web for SEO information. I ordered SEO books from Amazon.com. I visited Barnes and Noble several times for browsing and purchases. Every spare minute I had I was reading and taking notes as I read. The more I studied, the more sure I was that SEO would help increase my Internet sales! And I did!

I followed the advice I had read. I didn’t try any tricks or anything fancy. It was all straightforward. Along the way, I realized people were paying big bucks to SEO firms to do what I was doing on my own. That felt pretty good! And it felt even better when my pages started showing up on the first page of Google results for my keywords! I was excited! And the sales started coming in right away. I went from near zero sales to several thousand dollars in sales in the first month. And best of all, not only did SEO help increase my Internet sales then, I have continued working with SEO and my sites on a daily basis. Sales continue to increase at a pace I never dreamed possible just a year ago.

SEO Is Not Hard To Learn

There is nothing mysterious about SEO. It was the one thing I needed most to help increase my Internet sales. And best of all, any motivated person can do it! It simply takes lots of studying and practice. I have my own formula now which is a combination of how many times a phrase or word is searched for in a month in the search engines versus how many results there are in Google for that phrase. My formula guarantees me in almost every case that when I finish the SEO process on a page for a keyword or keyword phrase, it will rank on the first or second page. When I needed something to help increase my Internet sales, SEO was the answer, and it will be for you too.

Marketing Ideas for Your Site

After I used SEO and ranked well in the search engines, I wondered if anything else would help increase my Internet sales. I stared reading Internet blogs about this. I read on one that someone simply changed the font style on their site and increased their sales by 20%. Although I would be surprised if that were actually true, I do think colors, font styles, pictures, and the overall look and feel of the page has a lot to do with how many sales a page produces. Some of these things did in fact help increase my Internet sales. I think you will just have to experiment with this on your own site to see what helps. But I will say that making my site as personal as possible really did help increase my Internet sales. People must trust you before they will send you their credit card number! People trust big name, expensive looking sites, and they trust small, mom and pop looking sites. They do not trust those in between nearly as much some studies have shown. Going with the latter choice would be the best way to help increase my Internet sales I thought. And I was correct. Since you probably don’t have the ability or money to produce a SuperDuper professional looking site, you must opt for the more personal style. It doesn’t have to look cheesy or cheap, and shouldn’t. But if it is a simple, clean looking site with plenty of your personality in it, people will trust it and buy from it.

The More The Merrier!

Another method I used to help increase my Internet sales was to add more products for sale. It seemed obvious, but there was an added benefit I did not expect. I found that those people coming to my site to purchase that one product I had would also purchase other products if I had them available. And the more products I added, the more they ordered. The site’s average order is up almost 30 percent from what it was when I had just one or two products for sale. These other products really did help increase my Internet sales. For every product I added, I could see the total sales climbing. Of course the products all have to be related in some way for this to work.

My quest for ways to help increase my Internet sales was successful, and yours can be too! Study at it, stay focused, and be creative in your thinking. Good luck!

I have plenty of free information and video tutorials to help you get started with your own Internet business at: http://www.WeberInternetMarketing.com

Steve Weber
Weber Internet Marketing