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4 Essential Principles For A Compelling Startup Website

by Ali Altaf

posted in Internet and Businesses Online

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You have found a team you are likely to work with for the long run. You have piled up your inventory or planned the services you have to offer. You are ready to launch your startup but there is just one more thing you need, a powerful website.
Even if this is the first time you are planning to get a website, you might still have tons of ideas on how your website should look and work like. However, you might not want to miss out some essentials which will show your niche, represent your business and make your startup website profitable.
This article tells that there are 4 essential principles which when implemented will make your startup website, a powerful and compelling business. Here they are:
1. Understand What Will Be The Function Of Your Website
Before you begin planning your website, the first thing you need to understand is its function. A website's function is what tells how will it perform when web visitors will see it. Will it distribute information about your business, sell your inventory or encourage them to try your services.
If you are thinking to make a website that is only for providing information to your customers, then consider using a content management system such as WordPress or Drupal. However, if you plan to sell your products directly from your website than you will need a specialized e-commerce solution such as OpenCart or Shopify.
Once you understand the function of your website, it is sensible to prioritize and focus on it to the core. For your info, some startup websites through customization, not only function as an information distributor, but an e-commerce store as well.
2. Publicize Your Offerings, But Firstly Your Brand
You would know that brand awareness is the key to any business's success. So once your website is complete, you should not only market your offerings but you must prioritize brand marketing as well. For this you will need to communicate your brand consistently through your website by tying it with all the elements. From the color scheme, to the written content and to the images you use, everything should cite and show your brand.
This practise will allow your returning customers and would-be customers to find you and differentiate you from your competition-even if they are in a number and sell the same products. And most importantly, they will also remember your business for a long time.
3. Design For Mobile Internet Users
Nowadays, mobile/ tablet market has the share of majority of internet users. If you wish to do business in these times, you must make sure to capture this market as well.
For this you can either make an app that will display your offerings to mobile and tablet users, or you can build a responsive website design - which interactively fits your website when it is being visited from any size of screen.
4. Give Importance To Even The Smallest Details Of Your Website
Don't think that by putting a few graphics and tossing some content in your free time, you can become the owner of a successful online business. Everything on your website, down to every single image, every word and every color should be relevant and appealing.
Your startup website is your first impression to the online visitors you are going to get. Hence, if you want to turn those visitors into customer by making a great first impression, you need to give importance to all the elements of your website and make them attractive.
With the marriage of the above-mentioned principles and your business goals, you will have a powerful website for your startup business. However, once you have achieved that, you should test & synchronize the elements in light of your business goals and demands of your customers that you notice down the road.
About the Author: Hi, This is Ali Altaf the Author of "4 Essential Principles For A Compelling Startup Website". I along with my team offer website development services via our website DezineGeek.
We specialize in providing not only web services but tutorials, and how-to's for startup businesses regarding website optimization, design tweaks and development tactics. If you require any assistance with your website design, development, back-end support, content or if you just want to contribute in our "mindshare", you can visit us at
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