You have decided that you are going to concentrate on SEO so that Google, Yahoo and Bing will send visitors daily free of charge. So you rush off to start doing your keyword research, and you get a few phrases that are bringing traffic to your website. Due to this opportunity, you optimize your website and get so many links, expect that your website will climb the search results. After working for a few weeks and months, the website moves up but you are still on the same page. You do everything correct, but your website is not ranked on the first page, and you keep on wondering where the problem is?
SEO is one of the best strategies that you can implement within a few weeks, but it takes a lot of time to master it so that you compete for high traffic words. With a few adjustments, you will get the first ranking. In most cases what you need to do is correcting the mistakes so that you will get more results. Here are the five common mistakes that most people do.
Not using analytics
SEO is not about the massive amount of traffic; it is about conversion. It is simple to get caught up watching phrases which are sending most traffic and getting bummed if you can't those with high traffic. But traffic is not that important. Most of the times low traffic phrases will convert to better because they are concrete and getting first-page ranking will drive few sales. The best way of finding is tracking it. It is important that you use analytics package such as KISSmetrics in setting up conversion tracking for keyword phrases and comparing them with each other to see whether it is producing good results. If you know, this will help to optimize your website and to know which efforts you should focus on and which ones you should let go.
Not optimizing local search
If you are managing a business that concentrates on customers within a region, it is vital that you learn about local search. Most search engines like Google handle this differently compared to keywords that are global. Begin by including specific keywords in the page titles and Meta description. You can also include address and phone number on the pages like header and footer so that you will show in the local results.
Not optimizing the right keywords
It is simple to fall into this trap. Global keywords should be only when you provide services to local customers. Generic keywords should attract visitors who are not interested in what you are providing. You have to be specific. When you concentrate on generic keywords, this will bring traffic especially if you are going to be successful. Sometimes it is better that you choose specific phrases that lead to quick rankings and qualified traffic.
Not having Title Tags and Meta Descriptions
There are websites which have company and name of the web site as the title for every page on their website. This is a big mistake. Every page needs to have a unique title and not only for purposes for SEO. The page titles are shared in tweets and used as text when somebody will bookmark your website. Descriptive and unique titles are vital. It is possible to carry the name of the company on the pages and concentrate on specific keywords that are not specific to every page.
Not using anchor text
Using a call to action is important because it helps to increase clicks. For instance in case you write a blog post and you link your e-commerce service page ensure that the anchor text is "e-commerce website design services". If it is a must that you have a call to action include keywords which are relevant to the link.
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