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The World at Your Fingertips Through Social Media

by Bette Daoust, Ph.D.

posted in Internet and Businesses Online

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Social Media has taken over as a method for getting noticed. How can you limit who sees you or is that a dumb idea?
If you are marketing you books, why would you want to limit who sees you unless you are thinking about your personal profile rather than your public figure profile.
Facebook makes it easy to have privacy settings on your personal page. You can limit what the world sees and what you share. Even with privacy settings, your friends could share your information without you knowing about it. Although this may work in the short term, just remember that whatever you post stays almost forever, so post only items that build your reputation and don't damage it.
Using pseudonyms for social media profiles for private postings is probably a better way to go. Keep your private life separate from your business life. Not everyone will share your interests and some will even take the time to pull you down for an interest they really dislike.
The decision is ultimately yours, though. Do you want to market your books or do you want to hide from the world?
Hiding is easy. Simply stay away from social media unless you are using it to keep track of friends. Do not accept friend requests and do not allow anyone to follow you. End of story. No one will ever learn about your book this way.
On the other hand, using social media in an intelligent way will give you the visibility you need without going overboard with the connections. It is a matter of balance.
Here are some ideas you may want to consider:
  • Create a profile for Facebook that you will use for promoting your book. This should be a separate profile from your personal one. This way you can keep your private life out of the public view.

  • Using that profile, set up a fan page for your readers.

  • Create a profile on Twitter, Pinterest, YouTube, Google+ using the same profile information as the one you set up for Facebook. This will create the Public Identity for you.

  • Create a Facebook group for insiders only - this is for your readers and it should also be based on your public profile.

  • Create a series of blog articles and an author resource box that links back to your new public profile. Use these articles to post in locations such as EzineArticles, americanChronicle, or BestEzineArticles.

  • When keeping your personal information private, you will absolutely need to create a new public profile to market your books. Make sure you post your personal items on your personal profile, and your book marketing items on your public profile. As long as you can keep it straight, you have the ability to limit who sees you.
    About the Author: Bette Daoust, Ph.D. is a speaker, author (over 170 books, articles, and publications), and consultant. She has provided marketing, sales, business development and training expertise for companies such as Peet's Coffee & Tea, Varian Medical Systems, Accenture, Avaya, Cisco Systems to name a few. Dr. Daoust has also done extensive work with authors in developing their recognition and marketing strategies.
    You may contact Dr. Daoust at Her passion is in helping others succeed.
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