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How Social Media Is an Identity for an Individual and Business

by Vasanth SP

posted in Internet and Businesses Online

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Now no need of any stage to showcase or present your talent or thoughts. Now you have an additional ID card that allows you to tell what you are. Now, no need of an utmost necessity of visiting a TV channel or police station to get justice for you.
Somebody may have understood what they are reading about and others may have been thinking. Anyway, now we are directly stepping into the matter that is your favorite and everybody's favorite social media. Let's know how social media is an additional identity card for every account holder. You may have a guess, though you should know many interesting things in the wonderful social media world. What are those things? Let's see.
Simple Definition of Social Media
Social media is an online community where one can share his thoughts with others as well as like and comment on other thoughts.
Informative Social Media History
Are you dreaming of becoming popular? You may think about the need of doing something innovative to become popular. That is not important as you think. The best example for this is a social media giant, Facebook. Facebook founder, Mark Zuckerberg did not do a completely new thing, but just follow the ideas of MySpace. MySpace was aimed at the same audience and it initially managed to generate a huge interest. But, it was run like a professional business and there was no direction up to market feedback. But, Mark Zuckerberg allowed Facebook to create a market for itself.
Get Recognized for Your Achievement
However, the previous generation achievers who were without the internet would have to put a special effort to get a prominence for their achievement. But, the current generation achievers no need to worry too much about receiving the recognition and gratification for their achievement. The introduction of online social networking has paved their path of getting recognized.
Today, in the social media world, people have a plenty of ways to effectively showcase their achievements as well as what they do and what they care about. For achievers, social networking sites are a platform to reach greater heights by getting in touch with who they need to accomplish their goals. Whereas, for common people, who desire to become who they follow, social networking sites are a platform to build an identity or to form a stepping stone to build an identity.
The social networking sites have changed the way we build our identities and how we showcase ourselves to the society through digital mediums.
If someone wants to know who you are, such as your residential address, marital status and date of birth, he can get that at your different social networking profiles like Facebook, LinkedIn, and Twitter. It is somewhere useful for both information seeker and profile owner, but not in all cases.
Social networking sites are no longer just a powerful platform to build an identity for people, moreover, businesses across the world of all categories and sizes are leveraging social media to acquire and engage customers as well as to build a brand.
Social Media Access Easier Than Ever
The mobile technology, particularly mobile applications, have made access to social media easier than ever. Here, one-to-one are deeply co-related. As the leading social networking companies like Facebook, Twitter and LinkedIn offer easy-to-use Android, BlackBerry, Windows and iPhone applications for their users, users can easily interact with their loved ones as well as build their identity. We can say mobile applications are also an additional identity for every user and business who effectively makes use of that. The increased Facebook user base has created a big demand for mobile app development companies across the world as mobile app developers help businesses to engage customers with interactive social media apps.
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