Contextual Link Exchanging

Link Exchanging has long been a standard practice for webmasters and SEO specialists. Many webmasters have chosen to automatically exchange links with hundreds if not thousands of sites at once. This practice will often pair up polar opposite sites. Not only is this method not very effective it is also boarder line spam.

There are a few decent category based link exchanges but to the best of my knowledge there are no contextual link exchanges. This means if you have a mystery book site you might end up getting paired with sports magazine site. Even though these site would technically be in the same category they are not very closely related. In the end this is not a very good exchange.

For years one of the best methods has been the slowest. You simply go to a major search engine, plug in terms related to your site and start fishing. You have a huge pool of sites you would like to get a link on but there is no guarantee any of them are even considering exchange requests. So you either call or email webmasters with your request. Eventually you find a few sites willing to swap links.

I would like to help give the manual process a little push. I propose that webmasters who are seeking an exchange add a simple work to their content, "Clepzo" (contextual link exchange program). This way when other webmasters search for a link exchange all they need to do is type in their target keywords in a major search engine and accompany that with the word "Clepzo". This will return highly related pages which are owned by webmasters who seek an exchange.

Duilen is the webmaster of flash games.

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