Accounting should not be monochromatic as most people think. Promoting accounting service using colorful posters is a good way of cutting through the stereotype and targeting a wider market share. After all, we all handle money and we all pay taxes one way or another. Here are some tips on how you can make color poster printing work for you.
4 Important Things to Remember When Promoting through Posters
Centralize your point of contact. Do not have too many phone numbers floating around. Interested customers will find it frustrated when they cannot contact the right person on the first try. For medium-scale accounting firms, a toll-free number can work. Whatever centralized contact information you decide on, make sure it is prominently displayed on the poster. Avoid having callers call different numbers or have them jump around by transferring them. By the second transfer, you could have already lost a sizeable account.
Grab their attention with the right images and graphics. Posters are meant to visually holler at you. Your print poster size should complement your color scheme. Depending on the message, use the colors that will best grab their attention, but nothing macabre or you will scare customers away. Let the graphics fit your corporate image.
Have a clear message. If you advertise during tax season, show a message that highlights your services and expertise for people who do not want to go through the headache of filling up long forms and other inconveniences when Uncle Sam calls to collect. Your poster should make the proper introduction and not attract confused inquiries.
Study the logistics. Where will you put up your posters? How many will you have printed? If you were announcing that your office is moving to another location, you would not need that many posters. However, if you are advertising a service that you will provide for a long time, it is better to order in bulk. UPrinting is an online printing service that offers digital printing for small orders and offset printing for bulk orders.
About the Author:Kat Nocom is a Content Writer, with an experience as a Technical Writer for a Publishing company. Currently, she resides in Los Angeles, California, working in the field of writing and marketing.
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