The phrase “de lege lata [1]” is not the next Starbucks masterpiece “a la creme.” It's actually Latin, and means “from law passed” or “by law in force.”

“Who would use the phrase?” you might ask (if you care), and then without waiting for an answer you might assume that only pointy-nosed sophisticates would juggle the words---for amusement perhaps at an exclusive social club while drinking a lemonade. However, the reality of de lege lata is that it applies to even the most normal and most practical of scenarios. Marketing websites, for instance, could be considered a normal process. After all, business professionals everywhere are investing in marketing services. However the “law in force” (or de lege lata) applicable to marketing websites in your state or community might have been overlooked, and overlooking the LAW isn't likely to pave a smooth road to success.

So what should you watch out for when protecting and marketing websites? Take a look at some of the legal aspects of marketing websites that you may not have considered:

1) Privacy Counts when Marketing Websites Well
If your website doesn't have a current privacy policy, you might be losing customers—and worse—setting yourself up for trouble with the law. The state of California, in fact, requires that all California business websites create and post a privacy policy.|

2) Protecting Your Belongings and Marketing Websites Defensively
In business, the unique nature of your products, your services, even your “vibes” can all play a part in the success of your future business. When it comes to your website, the protection of copyrights and trademarks is essential. SEO practices today, for instance, are becoming competitive and it isn't uncommon for competitors to turn your business's vital buzzwords or SEO phrases against you. If you trademark your words and phrases effectively, you won't lay awake at night kicking yourself for letting your company's brain children become your competitors' assets.

3) Top Level Domains and Marketing Websites Defensively
To protect your domain name you can also purchase the digital nomenclature with a variety of top level domains. If your domain name was lilypaper.com for instance, you could also purchase the following domains:

• lilypaper.org
• lilypaper.net
• lilypaper.web, etc.

4) Hypocrisy is a “No, No”
Make absolutely certain that everything your website promises to do can be done. Unhappy customers and shifty marketing websites (even if they are “justified” by ignorance) aren't likely to get your business on the Fortune 500 highway.

5) Marketing Websites and Protecting Websites with Reliable Professionals
If you invest in an affiliate program (online or off, make sure that those marketing or advertising agencies you employ to market your program have various professional references to provide and make sure that the professional in charge of the program delineates (in the clearest terms) the rules and standards that must be met to enter and remain in the program.

6) Check up on Retailers
Marketing websites via a third party website can be tricky. If you sell products via another website for example (eBay is a good example) check on your products periodically to make sure that 1) your brand is effectively portrayed and that 2) similar products are not being sneakily portrayed as your company's products.

7) Linking Concerns
Linking is an essential part of marketing websites. Despite it's importance however, even linking can be risky. To avoid unpleasantness (or worse) make sure that you do not link your text or images to the images on another website unless you can obtain express permission from the website owner or manager.

When it comes to marketing websites and protecting websites, there is more than meets the eye. That's why it pays to stay abreast of the legal issues that affect your industry.

[1] en.wikipedia.org/wiki/E.g.#E