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Relevant content

by Natalie Eastaugh

posted in Business : Marketing

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When users are looking for a particular content, they will employ keyword searches on search engines. Once they are directed to your site using those keywords, they expect to find relevant content pertaining to that keyword, so make sure that you have content relevant to their searches. Avoid using keywords that have no relevance to your content, but you use them anyway simply to gain more traffic directed to your page due to the popularity of that keyword. This will only result in users clicking back to their search engines, and not necessarily create any positive effect on your page ranking. Make sure that your choice of keywords would correlate to the content that you are creating in your page.

More content is better        

The more content or articles you create about a particular topic or keyword, the more chances you have of getting tagged and linked by other sites, as well as increase your chances of answering a user's search for relevant content. Just like fishing, the more assorted baits you have, the better your chances are of catching a fish. One way that you can get the right user, you just need to offer more content for users.       

Also, the different articles you create and post in your site as well as in other sites can generate a lot of backlinks which can lead users back to your site.

Keep content fresh

Creating and posting new content regularly can greatly improve your site's chances of getting recommendations from other sites, especially those that are linked to your site. The more times you offer new and fresh content, the more opportunities your users searching for a particular content will have on finding one that is relevant to their search.

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About the Author:

I have over 18 years experience in various capacities of marketing, customer service and event management in the public and private sectors.  This has placed me into specialising in online marketing and SEO, and as part of my SEO, I write articles for my clients. 

On a private level, I enjoy a healthy lifestyle, cycling, horse-riding and running.  I have two teenage children and two poodles, who are my wonderful companions.

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