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Improving Landing Page Conversions by Pete Prestipino Developing a landing page is a more simple process than most Internet
experts would have you believe. The simples explanation of a landing page is
an individual webpage that highlights and emphasizes a specific call to
action. That call to action can be as simple as following a link or signing
up for an email newsletter and even as far as selling a product. There are
many keys to successful landing pages, but there are only a few key
components that you should be modifying to improve your landing page
conversions.
1) Make information Clear: You may be tired of creating bulleted list of reasons that your product or service is better than the competitions, but consumers rely on it to make informed decisions and expect that information to be clear and present. When crafting information for your landing page, make sure that the information convinces them to buy from you (or take you up on your unique selling proposition). If you are using logical or emotional reasoning, it is important that you are clear in your explanation - so do not be afraid to write, write and rewrite as needed. You may find through landing page testing that combinations of different points work best, but nothing works better than being clear in the point you are trying to get across. 2) Exciting Call to Action: It is a statistical fact that website visitors take fewer actions when they are not told to take advantage of the offer provided. This is why testing your call to action with great frequency is so important. Create a call to action in your landing pages such as "Call Today", "Buy Now", "Learn More" or "Contact Us For More Information". These are simple calls to action but you get the idea. It important that you test the various calls to action you develop in order to understand your consumers and what motivates them to purchase. 3) Build Trust With Website Visitors: People surf the
Web a lot, and I mean a lot. That means they will see hundreds of landing
pages before they ever get to visit yours. That also means that there are
plenty of opportunities to trust and develop distrust of people in your
business category or industry vertical. As you never want to give a website
visitor a reason not to trust you, you also want to make an effort to get
them to trust you. Clean design, making sales information clear and creating
valid, yet exciting calls to action are a good way to do this - but they are
not the only ways. Building trust with consumers in many instances means
having other people vouch that the information you are presenting is
accurate - including but not limited to your company or websites contact
information - and having an establish resource and methodology to handle
complaints. There are many resources which can help you handle this such as BBBonline and
ValidatedSite. Other articles by Pete Prestipino Increasing Shopping Cart Conversions - by Pete Prestipino
The percentage of Web users that shop online has increased year after year. As online merchants and Web sellers learn how to refine their shopping cart pages for increased conversions, we're able to identify several key components in this Newest Articles in Marketing Always Have Something to Give - by Scott Ginsberg
PICTURE THIS: you plop down next to a friendly guy on the plane. After a brief greeting, he asks about your work. "I'm an author," you say. "Cool! What kind of books?" he asks. So you tell him. And he becomes How to Build a Following - by Scott Ginsberg Artists. Authors. Rockstars. Cult leaders. Presidential candidates. American Idol contestants. What do all these people have in common? They're all building a following. HERE'S THE GOOD NEWS: so can you! That's the beauty (and ironically, sometimes the horror) of the Web: anyone with an idea can share it Keeping in Touch With Your Customers-Health and Wellness Marketing - by Kim Martin Are you following up your customers, are you doing it on a regular basis? Do you want to keep the sale, prevent cancellation and gain referrals? These may seem like rhetorical questions but time and time again I have seen sales Be Parodiable - by Scott Ginsberg Ask yourself three questions: 1. When was the last time someone parodied you? 2. When was the last time someone parodied your idea? 3. When was the last time someone parodied your company? If your answer is, "Never," then that should tell your Marketing - Why Repetition Rules - by Andy Cleary If the three keys to retail sales are said to be location, location and location, the three keys to marketing are repetition, repetition, and more repetition. Statistics vary, but a commonly accepted guideline in advertising is the "Rule of |
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