How to Sell Your Handmade Jewelry Through Office Marketing

Are you a jewelry artisan looking for new markets for your handmade jewelry business? If so, don't overlook the potential for marketing your jewelry in an office setting. Even if you don't work in an office, you can still harness the potential of this lucrative market. Do you have friends and family who work in offices? If so, why not have them be your "handmade jewelry rep". Here's how to get started:

1. Take a shallow box that has a top and line the inside of both the top and the box with black velvet. Line the outside of the box with some beautiful fabric.

2. Find a friend or family member who works in an office that has a lot of female workers. Ask your friend if she'd like to earn some extra money and free jewelry by showing your jewelry at her job site. Let he know you'll provide her with everything she needs.

3. If she agrees, offer to give her 20% commission on any item she sells at work from your collection. You can also offer her a free pair of earrings if she sells a certain amount of jewelry.

4. Label the handmade jewelry that you wish to sell with a stock number and price then place the pieces into the velvet lined box you made in #1. Prepare some sheets for special orders.

5. Let your friend take your box of jewelry with her to the office to show her fellow workers on their lunch hour. (be sure this is allowed at her work site). Since you may only have one of a particular item, have her use the special order sheets to take orders for you.

6. Your friend returns the order sheets to you along with payment for the jewelry items sold.

7. You fulfill the orders and give your friend her commission and free earrings.

Offices with a lot of female workers tend to be very enthusiastic buyers of handmade jewelry. This isn't surprising since the employees have limited time to shop. They appreciate having a shopping opportunity brought to them.This can work particularly well around the holidays and can be a continuous revenue source for you. Have your friend show your new pieces every two weeks or so and build up a loyal following. Pretty soon employees will come to you first for their gift giving needs as it's far easier to purchase from you than try to go to the shopping mall on their lunch hour. This type of marketing frees you up to do what you do best. Make and design jewelry.

Give this jewelry marketing method a try! I'm sure you'll be pleased with the positive impact it will have on your jewelry business.

Kristie Leong M.D. specializes in helping handmade jewelry designers find new markets for their jewelry. She publishes a blog and has website full of information on jewelry marketing at http://www.jewelry-marketing.com

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