The success of your leaflet distribution lies in the attainment of accurate return on investment. You must be clear what return you got on investing the amount in the leaflet distribution. Otherwise all your efforts and money spent will be useless. Accurate result can only be generated if you have accurate reporting from the leaflet distributor. We would suggest to never going cheap when selecting a leaflet distributor. Going cheap means your leaflet distributor won't offer any online services for assuring that the data being reported is legitimate and correct. A good firm on the other hand will provide you geo satellite tracking and other online facilities. They can even report no response and other important feedbacks that can be used for future planning. Online real time reporting not only tells you what customer has received the leaflet but also gives you a snail trail of our employee distributing the leaflets. It gives you assurance that we are actually distributing the leaflets. The response that you get on your leaflets whether positive or negative can help you improve your performance in future. This can improve your target market's response rate many folds. Leaflet distribution can also fail to give you the wanted results if your distributor does not deliver the leaflets at the right time. This is because many customers are more responsive at particular times than others e.g. a customer might get angry at your company just because your leaflet was delivered at their homes at night or some odd time.
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Good results also depend upon the type of leaflet distribution you choose. Solus distribution is considered as the most effective of all types. It can give your ad its own space and time of exposure. This prevents any distractions in form of leaflets of you competitors etc. Good returns does not only include financial returns but also returns in form important feedbacks and suggestions. Many times good feedbacks can really help improve your marketing strategy and therefore increase your chances of growth and success in future. Even if the leaflets that are thrown away are reported than this information can help you find out the reasons for such actions so you can avoid them in future.
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