The widespread pick-up of digital TV means that the days of having to settle for what you watch are now long in the past. Gone are the days where the majority of Britain's viewing public had to settle for the limited programming of five terrestrial channels, when satellite TV was the preserve of the rich and everyone had to watch 'what's on'.

Lower prices and the switch-over to digital now mean more people are spoilt for choice when it comes to their viewing options, but that doesn't mean viewers can't still be selective in designing their perfect entertainment package. With TV packages covering everything from sports and movies to the fine arts and news services from across the globe, it's now easier than ever to choose just the channels you want, without having to pay extra for those that you don't.

Whether you're taking your first steps into the digital realm or looking to modify your existing TV package, you're sure to find a wealth of options when putting together a selection suited to your interests, as well as those of everyone else in your household. From music channels for teenage kids to knowledge packs for dad's documentaries, you have the freedom to be selective when adding to your standard digital package at minimal extra cost to your monthly subscription.

You don't have to worry about the essential channels being left out of your package either. For all the diversity of digital-only channels, terrestrial stalwarts such as the multi-faceted ITV and license-funded BBC are home to some of the UK's most groundbreaking and must-see programming all year round, catering to a wide range of audiences, and such channels are therefore included in packages as standard.

Selecting entertainment packages doesn't just mean choosing the channels you enjoy; you can also receive your digital box free, whether you want to enjoy your favourite shows in clear HD or you're looking for the ultimate freedom in storing and playing back shows at a later time, making TV even more well-suited to your needs.

Your digital TV package can even be expanded to include your broadband internet and phone services, making it more convenient to pay monthly bills and make changes to your service. With customisable digital TV packages taking care of all your entertainment and telecommunication needs, you may be left wondering how we ever got by with the limited boundaries of terrestrial TV.

Adam Singleton writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.