Since the start of time, businesses have had the need to win business, to do this and succeed in business they have a huge demand for advertising, discover how it has progressed over the years to now include electronic digital advertising on and in taxi cabs.
The need to get the word out about a product or service is essential for the success of a business; it is no good for someone to sit by the telephone waiting for clients to call if they have done no advertising.
Print was the original method for advertising, and until recently magazines and newspapers were the main advertising medium, but as we all know with the age of the internet, paper based news mediums have lost their impact and have noticeable made losses in their advertising department.
The old saying that "today's news is tomorrows chip wrapping" is true, as it is not retained for future reference, this is were digital signage comes in as when it is done correctly it can almost shake consumers to take notice.
Now the areas to look at is the mobile transportation sector, namely taxi cabs, some of these cabs have screens inside the rear passenger section so during their journey to their destination they can look up hairdressers, dry cleaners or even local events. On the roof of the taxi cabs are being place large electronic advertising signs that are perfect for cities, especially during rush hour, as they get plenty of attention, so taxi cab electronic advertising could be the next big thing.
Now advertising agencies are looking at this sector to get in on this niche, so they can spread their existing clients branding ads to more innovative areas to gain a greater market share.
About the Author:
Graham owns the world renowned manufacturer of digital signage enclosures that are used in fuel pump advertising, outdoor digital signage and now they have launched a Taxi Â Cab Electronic Advertising solution.
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