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Outdoor Digital Signage Is Storming Ahead

by Graham Gallagher

posted in Business : Multimedia

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Digital Outdoor Signage comes under different names and terms to describe the same or similar solutions. Understanding them is the key and why they have these names.

From dynamic billboards through to LCD motion graphics, each term has a need and demand, over the next few articles we will look at different terms and hope to dispel the myths, use the inaccurate term and your project could be dead in the water, with wasted time, energy and money getting it right is essential.

Electronic billboards – these range in size and we see massive screens at the side of high traffic areas, such as roads to the airport. There are around 450,000 billboards as of 1991 in the United States, with an estimated 15,000 added every year.

Billboard potential issues – issues have been raised for people who are driving and the billboards catch their eye and an accident happens, so much so bills have been passed for the place of billboards and in four States of America they have been banned since 1968, they include Vermont, Alaska, Maine and Hawaii.  However in the UK, billboards come under the control of the government planning department, anyone displaying adverts in this manner without the adequate planning documents is liable for fines of up to £2,500 per billboard.  All five major outdoor advertising companies in the UK have all been fined for breaching these planning regulations.

Worn Billboards - we have all seen the youth on the street corner holding a piece of 2" x 1" that is nailed to piece of cardboard with "computer fair this way" and an arrow pointing in one direction.  Now there is a modern switch utilising digital signage and these will certainly get noticed.

About the Author:

Graham has 20 years experience in manufacturing outdoor digital signage enclosures, this range is added to their portfolio that is used by digital signage integrators throughout the world, as well as their LCD monitor enclosure range.

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