“Should I lead with the product or the business”? This is one of the most often asked questions in network marketing recruiting. If you’re talking to someone and you’re wondering if you should lead with the product or the business, then I say the answer is neither.

There is a saying “No one likes to be sold, but everyone likes to buy”. When you are in a conversation and you’re trying to figure out if you should lead with the business or the products, then you’ve really already blown the conversation. You aren’t listening to the person, your thinking about yourself. If you try to lead with either, you’re going to be perceived as aggressively selling, and you will be. Nobody likes that. That person hasn’t asked you for information, so you’re going to come out of left field.

Rule Number One – Be Present When Talking with People. When you’re in a conversation, actually be present in the conversation. If you’re thinking about what to lead with, then you aren’t present. When you’re nodding your head but thinking about something else, people can tell. They can tell when you’re just waiting to pounce on them with your opportunity. So focus on people when you’re in a conversation with them.

Rule Number Two - Ask More Questions – when you ask questions and listen you’ll have many opportunities to care for people. And if you’ve joined network marketing like most of us, then you probably have ways to help people with their finances, or with your products.

Do I Lead With the Products or the Business? NO - LEAD WITH QUESTIONS

Summary

If you are having a conversation and you are listening and asking good questions, you’re going to hear about problems that you can help people solve. And that’s what network marketing does, solve problems.