Lenovo Group Vice President, General Manager of China Chen Xudong: market share should return to

Took the post of general manager of Lenovo China, Chen Xudong first Dell Inspiron 9400 Battery six months of the media, admitted, "I know the Chinese market to return to their familiar team partners around, and never feel tired."

Transition to open up new profit model

Background Review: In mid-April, Lenovo released the mobile Internet strategy, and announced Lenovo's Music Phone launched smart phones will work with Apple's iPhone Last Stand. In response, Chen Xudong, said Lenovo confident over iPhone's advantage is that it is in the Chinese market - the headquarters of Lenovo; Not only that, implementing the mobile Internet strategy is the Lenovo team, the most important thing this year, Lenovo will do great investment, the business association will create a new profit growth point, "We look forward to the future of its business scale and as large as the computer business."

CBI: Lenovo announced the transformation of mobile Internet strategy is key to corporate survival, which is based on what kind of consideration? Lenovo partner on the big run, this transition is too sudden, what they need to do to prepare?

Chen Xudong: the current state of market competition, a bit like 1994, when China's PC industry is massive invasion of foreign brands, the result is the collapse of a large number of local enterprises, and continue long-term consequences is difficult to have local brands almost deprived of accommodation. Therefore, the association now facing a very good market opportunity, if we do not seize this opportunity, the future is difficult to have large market growth. PC is Lenovo's profit source and pillar, it must continue to strengthen and consolidate, but we must develop new markets.

This year we are in the rural market has been fully carried out the layout of ,2-3 years later nothing is worthy of further development of the market too, so now is a good time, Dell Latitude D610 Battery through the key input on the mobile Internet, for in this area Lenovo to develop future new revenue and profit growth, we look forward to the future as possible and as large as the size of the business PC.

Alternatively, you may have noticed, our main partner Lenovo has a lot of people came to the scene, for Lenovo mobile Internet strategy in transition, they are very excited. After growing up as the market for us is a new growth point for them is very encouraging growth. So, I think this business is very important for Lenovo, the largest association of our entire channel system is also essential.

CBI: Music Phone then the next new product design and sales channels, we will take what channel?

Chen Xudong: specific considerations in the sales channel, the music phone is the number of access times, a Lenovo PC channel, we released this music phone, in fact, hope that our channel business is a transformation of the original will be sold in addition to PC, gradually they would be selling mobile Internet products, a very important channel; Second, we and telecommunications, Unicom their cooperation in business networks is an important pathway; third, mobile phone distributors. We will go to penetrate the three channels, commercial application of more channels through the completion of our PC, because they have more customers with deeper cooperation.

In fact, after I went to China, I turn around to some of our mobile access network. Ability to sell their iPhone, I still feel the capacity of channels than the PC was weaker. Since they sell mobile phone is basically on price, where the first application or a bit complex, but also to learn about, of course, our channels are strong in this area. So, this is some of our comparative advantages, we believe that in the PC channel is able to sell a considerable number inside the music phone's.

Have to share profits

Background Review: on the work of diligent and pragmatic, to pressure the ease and appropriate to maintain relaxed state, which is now Lenovo employees in China the impression that the new general manager. Chen Xudong assuming his post in the month, the country level 1-6, he ran the city of Chongqing, Shenzhen, Guangdong, and Shanghai area. This intense pace of work does not allow Chen Xudong tired, because the Chinese market as the global headquarters of Lenovo, no matter what happens to be duty-bound to carry the responsibility.

CBI: the importance of Chinese market is self-evident for Lenovo, China's pressure head is also very natural, so for you, does that mean? The face of today's competitive market, Lenovo China this year, what should the development strategy?

Chen Xudong: For me, it was back to a post I am familiar with come. Before 2005 in the Chinese market experience, so I think China, the whole team and our partners are very familiar. And I am also particularly proud to return to a hero team, we are still fighting to HP pavilion dv6000 Battery maintain a very strong, so why we can continue to improve market share.

I think the challenge is to have the advantage of Chinese market, it is necessary to increase our share, but also increase our profits, and we do a very thorough and detailed investigation, also introduced China's strategy this year, That is to segment the Chinese market, dividing it into mature and emerging markets.

Specifically, we believe that deep in the Chinese market is a very big difference, such as Beijing, Shanghai, Guangzhou, you will see the level of customer's use is not low compared with western countries, the Yetai also like, for example, Gome, Suning stores with foreign countries which is not much difference between 3C; but you go to rural markets, there may be with us 90 years the level of computer use is almost Beijing, the association must introduce relevant strategy according to local conditions.

China's mature markets, we believe that it is the core, we want to build, optimize our organizational efficiency is to maintain the market position of the first; but there are still many gaps in emerging markets, there is no development, Lenovo must go fabric outlets, quickly occupying this market. We think that if this strategy is implemented effectively, it is basically no problem at all share growth, as growth in emerging markets, speed is faster. In profit improvement, we have very good products, such as music Phone, Skylight smart this, Ideapad U160 and other mobile Internet terminal. For Lenovo, the only strategic consideration of the future very clearly, that our execution is very powerful, said things will certainly be able to do so.

CBI: in the Chinese market is divided into mature and emerging markets, specifically in the management of what is different?

Chen Xudong: mature markets, we have more direct input to some, a little more. We are also not in the channel system, as more mature markets is the key input channel management, emerging markets more through our distributors, so that they can to extend the channel system. Therefore, each local structure is likely not the same. We have a central and local team dedicated to emerging markets, there is a dedicated team responsible for mature markets. Our first step is basically the main consumer business, as always in the vanguard of consumption. As such, all consumer business into two organizations, one is a mature market, an emerging market, from central to local clear to everyone this IBM ThinkPad X40 Battery position should be that we manage very detailed.

Continue to expand into the commercial market

Background Review: present, as a major competitor Lenovo Hewlett-Packard and Dell both have stepped up investment in the enterprise business market, this has brought great pressure on Lenovo. Moreover, in China's commercial PC market, Lenovo's market share is doing my first company, which means that one needs to continue to strengthen Lenovo's dominant position, business operations, and lay a solid foundation; other hand, the association also needs to lead the direction of the commercial market, the challenges and pressures of natural self-evident.

CBI: We have clearly seen in the consumer market, Lenovo's strategy, then the future in the commercial market, Lenovo also plan to do?

Chen Xudong: Lenovo's business market is still very important market. We may share in the commercial desktop computers in 45%, we will continue to invest in this market. In addition to these advantages we have to keep away, will increase the number of related product lines, to develop our server business. We believe that the whole industry chain Le Phone set up after the commercial class of non-PC products, there are big leading role.

Such as business sales channels, more e-mail notification service is bundled with products such as business applications, such applications can drive server sales, because customers want access to e-mail push services, his background will need a mail server. In other words, the forefront of mobile Internet industrial chain of mobile Internet access devices, and the second is the three operators, and then again is the content provider. The content provider, we will increase efforts to open up their demand on the servers is very large, a company may be a year to buy tens of thousands of servers, the world's largest companies need millions of servers.

In addition, Lenovo in China, government, education, telecommunications, Toshiba pa3383u-1brs Battery energy, finance, seven industry remains in the strongest competitive advantage.