3D signage started to be used as a marketing tool by marketers during the 1990s and since then, it has become commonplace with a large number of 3D signs being portrayed at major sporting events around the world such as cricket, football, rugby, basketball, squash, tennis, handball, swimming et cetera with the method used to display varying from sport to sport.
For instance, in cricket, a basic outline of the sketch of the logo is created. After the main outline is complete, the colours are painted onto the grass to create the complete 3D logo of any company.
In other sports, like for example football, a physical mat is printed and laid on the turf.
For court sports such as tennis, basketball and handball, an adhesive sticker is digitally printed and then stuck to the surface. The sticker is made of a non-slip material so that it does not impede the natural flow of the match.
3D signs have a unique ability and that is to be able to create a powerful brand image and message without in any way interfering with the natural flow of any game, this ability places 3D signs at the forefront of marketing preferences for marketers and rights holders.
3D branding offers sponsors the most visible form of branding as company logos can be placed right in the middle of a sports field and when seen on TV, these logos have an enhanced screen presence due to their unparalleled huge size as compared to traditional perimeter advertising.
A key feature of 3D signs is that the logo being advertised is placed flat onto the playing surface but when it is viewed on screen, it appears to be standing upright to the viewer; this is way it is called 3D. This is the unique selling proposition of 3D branding.
About the Author:
If you are a business owner, you should consider utilizing 3d lettering signs and corflute signs for your business. This way, you will get more attention and possibly more prospects.
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