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Profitable Information Product Creation With Shawn Casey (Introduction) by Rahul Majumdar Marketing experts agree that the best way to make a splash in Internet Marketing today is to create, promote, and sell your own products. However, most aspiring entrepreneurs face several obstacles: - Lack of time to fully concentrate and focus on innovation. - Lack of specialized skills to fully develop goals and strategies. - Lack of money to successfully implement business ideas. - Lack of supportive networks or mastermind groups. So what's the Solution? The audience of the third "Be the Legend" webinar was treated to a session with Internet veteran Shawn M. Casey. As a former CEO of an Inc. 500 (Fasting growing private companies in America) company, Casey brought considerable corporate and entrepreneurial expertise to the presentation. With $30 million dollars in "digital" sales since 1999, he presented a forceful argument for creating your own information products business. The Difference Between Success and Failure. In no uncertain terms, Casey contrasted two formulas right off the bat: A. The Formula for Failure, i.e.: "Build a better mousetrap and the world will beat a path to your door.":
What's wrong with the above picture? Simple - it only focuses on product creation and sales, while completely ignoring marketing. Shawn strongly advises budding entrepreneurs to investigate and research their target market, and create a marketing plan BEFORE considering what products they will create. Hence: B. The Formula for Success:
It's a tried and true formula that established marketers use to stay on top. What Defines a Hot Target Market? Shawn Casey proceeded to list the characteristics of an ideal target market:
Marketers, with rare exceptions, should not be in the business of introducing people to new concepts and emerging trends. Casey tells us not to bother "educating" people. Instead, reinforcing existing values will improve your ability to connect with and gain lifelong customers. Shawn says that becoming a full-fledged market educator is the surest road to business failure and bankruptcy. How to Find a Hot Target Market. Finding the right target market takes work, so a little head start can go a long way. Shawn suggests that many market segments of interest have exploitable business or vocational attributes. Therefore, consider the following areas of endeavor:
New marketers should frequently visit newspaper and magazine stands to check out what people are reading, and zero in on what appears to be most profitable. The best strategy according to Casey is to find a market where "fools" are making money in spite of themselves. It will allow you to "sell in a vacuum" without any real competition. Market Research 101 - Find the Easy Path! Business and management schools teach students sophisticated methods of conducting research, many of which are further refined and tested in the corporate world. However, Internet Marketers be aware! People often lie, so surveys are to be used at your peril. Instead, Casey suggests that we immerse ourselves in the market we want to build our business in. Specifically:
In Part 2, you will discover:
-------------------------------------------------------------------------------------------- Rahul Majumdar is a full-time Information Marketing Specialist focused on teleseminar reporting, list-building techniques, and information product creation. Get full access to his insights at: Other articles by Rahul Majumdar Sales Conversion Solutions with Mike Morgan (Part 2) - by Rahul Majumdar
Continuing with the sales conversion theme, Mike Morgan addressed several issues relating to ad copy. What's the Deal with Sales Pages, Anyway? Too many online marketers believe that products sell themselves, and that sales pages are at best an inconvenience. Just After laying the groundwork for setting up a niche-based Internet business, 'Be The Legend' guest Shawn Casey presented the webinar audience with the next phase... The Case for Information Products. The strongest arguments in favor of creating your information product business, Newest Articles in Product Creation Internet Marketing Tips - How to Create a Product That Sells - by Steven Wagenheim
You would think that something like creating a product that sells would be a simple matter. Truth is, it should be. The problem is, so many would be product creators get the process all wrong. The reason they get Money Maker Internet - Informational Products - by Nkechi P. Ajibowo One of such opportunities available on the internet that many can utilize to make money is selling Informational Products. The average visitor online (or web surfer) deals in and relates with informational products by the second. In addition, the internet What Are Some Secrets That Will Impact Your Product Creation? - by Sean R Mize As a marketer, it is a must that you are very responsive to the ever-changing needs of your customer base. One of the best ways to do that is by creating new products every now and then that can How Can You Accelerate Your Product Creation? - by Sean R Mize Do you want to know how to quickly create highly profitable products so you can easily dominate niche markets in no time? Then, read this article in its entirety. In here, I will share the 5 methods that can Advanced Product Creation Secrets - Create Products That Sell Like Crazy - by Mark A. Abrahams Product creation is one of the most challenging aspects of running an internet business. I remember that when I first started I was only comfortable marketing affiliate programs as I did not have to deal with the fuss of |
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