images. It is also a good idea to appoint one person in charge of all collateral, so that branding and your image is consistent.

6. Website - The look and feel of your website sets the mood and readies the visitor to listen. It defines your image as a player in your industry. It should be simple and elegant and guide the visitors eyes to what is important. It is worth the investment to hire a professional to ensure you do not fail to engage the visitor, or risk coming across as technically unsophisticated. Your website may be the visitor's only impression of who you are.

7. Business Address - Nothing adds credibility to a website better than showing the physical address of the business on the contact page or on the page footers. A physical business address versus a home address or Post Office box is important to your visitors' perception in determining if they believe you are a reliable business. Additionally, you should have a professional private meeting place and avoid business meetings in the public coffee shops and restaurants.

8. Email Address - Take the time to secure a domain name and email address. Using generic addresses such as @yahoo.com, @gmail.com, etc. does not project a successful business image. People may think you are out of touch, tentative about your business or not technically sophisticated.

9. Written Communications - The transparency of a professional document or response affords a company some of the best exposure they can get. Mistakes that are not caught and get into print or published online reflect badly on not only the writer, but on the entire organization or publication as well. When a document has inaccuracies, readers tend to distrust everything, including the statistics, opinions, and facts. Be sure that you check your facts, proof read, spell check and find an objective reader to check over your work before it is released.

10. Email Etiquette - Much like the rules for business letters, be sure that you use proper grammar and punctuation. Avoid abbreviations and symbols such as smiley faces; they are not perceived as professional in business communications. Fill the email address of the person it is addressed to last, so you do

program control muffle supplier

sleeve Membrane supplier

latex film supplier

not accidentally send it before you are ready. Never write an email when you are upset; use the "sleep on it" rule so you do not write something you will later regret.

Your initial image affects whether or not someone will return to you in the future which is important for immediate and repeat business, as well as referrals; it can really add up. Communicate the image you want to project to your employees and reinforce it regularly. Your business will transform into an image of success, credibility and professionalism; a company that people want to do business with.

Gayle Smith is Executive Director for Corporate Office Centers

program control muffle supplier

sleeve Membrane supplier

latex film supplier