create your first impression, and unfortunately, sometimes your last impression. Studies about people reveal that most people make their decisions within the first 30 seconds to two minutes. We have long heard "you only have one chance to make a first impression".

While you may have impeccable skills and qualifications to perform a service or sell a product, you may not make it past the "first impression" if you have not given serious attention to your professional image. You may not only be cutting yourself short of an initial sale, but also repeat and referral business. Your goal in personal and business presentation is to avoid negative distractions to move others past the outside and focus on the inside, so that the attention is on you, your business and what you have to say. You want to be noticed, recognized and have a positive influence on others.

While opinions will differ on the relevance of importance of the different image aspects depending on your business type and products, it is important that you and your business convey success. If you fail to present a sharp, successful, professional image, why should your prospect expect to get anything different from your product or service? Like it or not, your personal and business presentation can distinguish your abilities, credibility and success by most. If you are remiss in the details, you may be losing significant business.

1. Dress for success - if you look like a professional, you will be perceived and valued as a professional and inspire confidence. Be simple and professional and avoid extreme fashion that can be distracting.

2. Phone Appearance - What is the perception of your callers? How is your phone answered? Several studies have indicated that a very high percent of the opinions people form about us, when speaking to us on the telephone, are based on the tone of our voice. Only a small percentage is based on the actual words we use. Be sure your initial greeting is professional. Even better, have your calls professionally answered by a trained professional that radiates a positive tone and spirit. If callers like what they hear, chances are your business will be perceived as knowledgeable and confident.

3. Voice Mail Messages - When leaving a message for someone, leave a complete message including your name and phone number. Be concise and give them enough information so they can respond to you without talking to you first, but do not ramble. Speak slowly and repeat your number at the end of the message so the message does not have to be replayed to get your number.

4. Logo - A good logo is important for branding value and recognition. A clean, simple unique logo is usually the best way to go for longevity and success. A logo should reflect your company's personality. This is not something you should do yourself. A professional artist will make sure your design reflects your corporate personality, while maintaining a clean and professional look.

5. Marketing Collateral - Appearance is reality in marketing

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