During the economic downturn customer retention is the most important factor in operating a successful business. Since demand will be down in most markets other businesses will also be look to attract customers away from your business. There are many major sporting events taking place in 2010 that you could attend with clients and prospective clients that will show them how much you value them as well as leave them with a memorable experience.
Monaco Grand Prix: May 23rd
Formula 1 is certainly the pinnacle of motorsport with Monaco definitely winning the award for the most prestigious and glamorous event on the F1 calendar. The famous streets and harbour sees the cars roar around the circuit, passing the many luxurious yachts. It is definitely an experience a racing enthusiast will adore.
French Open: May 24th – June 6th, Stade Roland Garros
The French Open offers one of the finest venues on the world and probably second only to Wimbledon's Grand Slam. There is plenty of drama for guests to enjoy from the comfort of a hospitality box. Rafa Nadal is one expert on the clay courts.
FIFA World Cup South Africa: June 11th – July 11th
26 international teams have qualified and will be heading to South Africa this summer to play heats in Cape Town, Johannesburg, Durban and Pretoria. The country will certainly see millions of development to ensure it's up to standard with renovated stadiums, improved transport links and building upgrades.
This is certainly going to be the biggest event of 2010. Taking a client to one of the prestigious events will likely lead to continued business and give you time to discuss such matters in the comfort of a controlled and served hospitality area.
Wimbledon – June 21st – July 4th
Another popular sporting event is Wimbledon and 2010 may prove to offer another great year of tennis to rival classics such as the 1999 Sampras and Agassi final. The atmosphere is amazing in Wimbledon and tennis is loved by many so if you wanted to take a client to a top event this would be one of the top suggestions. Plus if it starts raining you will be in the comfort of your own area spending time with a client, in a controlled and dry environment.
Other sporting events worth considering booking a hospitality package for include the golf championships at St Andrews, Scotland in July, US Open starting August 30th and then of course the Commonwealth Games in October.  There are hospitality groups that offer packages to the most prestigious events such as <a rel="nofollow" href="http://www.thgsports.com/">THG </a>.

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