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Ask Your College Leaders, "What Are Your Plans For Improving Student Employment Success?"

by Bob Roth

posted in Reference and Education

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Since most students attend college to put themselves in a position to graduate with jobs in their fields of interest, jobs that pay well and have career potential, college leaders should do everything possible to support student career goals.
When college leaders are truly concerned about student employment success, they:
- Make student employment success a high priority
- Regularly communicate that goal to every member of their college community
- Listen to the needs of their Students and Career Service Professionals
- Address the information, counseling, training and coaching needs of students
- Research the best practices that already exist at other colleges
- Provide the needed resources (Personnel, Time, Money, Space & Training, etc.)
- Track the employment success of students in each and every major
- Facilitate contact between current and former students
- Make continuous improvement in student employment success a way of life
When college leaders are not interested in improving student employment success, they:
- Fail to recognize the need for student employment success
- Take no responsibility for the poor showing of students in the job market
- Underfund and understaff the Career Services Department
- Minimize the financial burden that concerns most students
- Fail to address the information, counseling, training and coaching needs of students
- Do not identify the best practices that already exist at other colleges
- Fail to gather and evaluate the statistics that monitor student employment efforts
- Never ask Students and Career Service Professionals about their needs
The opportunity to improve student employment success is often blocked by closed minds, the fear of change and the knowledge that hard work is needed. Therefore, wise students attend colleges where College Leaders:
- Make student employment success a high priority
- Actively seek to learn about the best practices of other colleges
- Put students in touch with graduates in their fields of study
- Motivate their entire college community to help students identify, prepare for and
land good jobs in their areas of interest
- Track and publish the statistics that demonstrate the college's performance in
helping students achieve their career goals
- Are active and visible in improving student employment success rates
- Believe in and practice continuous improvement
College leaders who are oblivious to the employment needs of their students and/or do nothing to address those needs should not be rewarded with high student attendance rates. Wise students select and attend colleges that have previously demonstrated their ability to help students achieve their employment goals.
All high school seniors, current college students and their parents should be asking College Leaders about their current efforts to ensure student employment success. Follow up by asking, "What are your plans for improving student employment success?" Listen carefully to the answers you receive. If those answers are defensive, elusive, nonspecific or unimpressive, factor that into your decisions.
About the Author: Bob Roth, a former campus recruiter, is the author of four books: The College Student's Companion, College Success: Advice for Parents of High School and College Students, The College Student's Guide To Landing A Great Job -and- The 4 Realities Of Success During and After College. Known as The "College & Career Success" Coach, Bob writes articles for College Career Services Offices, Campus Newspapers, Parent Associations and Employment Web Sites. Bob has created The Job Identification Machine™, a system that colleges use to identify thousands of employment opportunities for students.
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