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Search Engine Optimization: Here's How It Will Help Your Business Significantly

by Eddie Harvey

posted in Internet and Businesses Online : SEO

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How Search Engine Optimization Will Help Your Business Significantly

Search Engine Optimization is a term that has gone from being almost completely unknown to being one that is very frequently used in the business world in less than a year's time. The reason behind its popularity is the fact that a whipping eighty percent or more of the market is searching Google, Yahoo and similar search engines for all of their products, services and needs before they look in the Yellow Pages or anywhere else!

This has sparked an enormous demand for SEO services; with business owners realizing that they are going to have to optimize their websites for the search engines before their competition beats them to it. Nobody wants to leave money on the table by neglecting to perform a simple, basic and fundamental task. The increase in demand has been clear to see, as business owners scramble to find professionals who can optimize their websites for them.

How SEO Will Help Your Business

The way it works is simple. When your website is optimized, it will show up on the search engines (Google, Yahoo, Bing, MSN, Etc.) when someone types in a keyword or keyword phrase that is related to your business. There are thousands of different possible keyword phrases and variations that people may type in when searching for something that your business offers. For instance, think about how many different ways there are to search for a restaurant in New York City.

You can type in "Restaurant in New York City" or "Places to eat in New York City" or "Restaurants NYC" and so on. Then there are the plural versions of each word such as "restaurant" or "restaurantS" etc. As you already know, the first page of any search only displays 10 results. In many cases there are hundreds of thousands and even millions of pages of search results for a given keyword phrase.

In order to guarantee that your website will show up on the first page or first few pages of results, you would have to pay some pretty large fees (per click) to be there. Plus, unless you know exactly what you are doing with PPC (Pay Per Click) advertising, you can end up wasting a fortune on clicks that don't even convert into customers. Also, many prospective customers won't click on search results that they know are paid for (because these listings show up on the right side of the search results under "sponsored ads."

The more commonly known SEO (Search Engine Optimization) is also referred to as "organic" or "natural" SEO which means the website gets optimized to show up in the natural search results; on the left side!

If you improve your business website's Google ranking, you are also increasing the exposure that your business will get substantially. Especially considering how much of the market share is using the internet and the various search engines to find what they are looking for -- whether it be for a product, service or information.

SEO is perhaps one of the most profitable and worthwhile investments that a business can acquire. Although it requires an initial investment, it can bring you targeted traffic to your website for years to come, without paying a single penny when people find your website. The people who find your site, will be people that are looking for exactly what your business offers which means they are very likely to become a customer.

Some big companies and major corporations are investing millions of dollars in SEO and other internet marketing consulting services. However, on the local level it is a lot more affordable to get these services performed for you, since the target market is not as wide as some international companies.

By securing an organic search engine listing and improving your search engine positioning overall, you will get laser targeted traffic to your website and you will not have to pay a hefty fee every time someone clicks on a link to your website. Your business will gain more online exposure and it will have a fighting chance to compete with the other businesses in your niche market, ensuring the survival of your business into the coming years.

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