Building a perfectly optimized page
Most people involved in SEO know that there is no single strategy you can employ to create the perfect web page. However, a combination of smart approaches can bring you closer to reaching this goal. The recommendations we are going to discuss today are not all founded on scientifically proven tactics; some techniques are also based on experience and gut feelings. To ensure that these SEO strategies will work for you, we suggest frequent testing and adjusting your techniques until the process delivers satisfying results.
The following optimization categories should receive your undivided attention:Â HTML head tags, your URLs, body tags, and your internal links, in-site location and page architecture.
The HTML Head Tag
The HTML head tag is the space where authors enter information about a document, such as the title, description, keywords, etc.
â€¢ Titles â€“ The first word(s) of your title should be your keyword term/phrase. If you cannot use your keyword(s) first, try to incorporate them as closely to the beginning of the title as possible. The quicker they are used the more influence they have on your rankings.
â€¢ Meta Descriptions â€“ Even if meta tags are not really relevant to increasing rankings, their descriptions should include your keyword(s). Web users will recognize right away if your website is important to their search. If it is, it will tremendously improve your click-through rate and website traffic.
â€¢ Robots Meta tag â€“ This tag is meant to provide users with a last chance to keep their content out of search engine services and indexes. If used, content on this page will not be picked up by search engines, nor will links be followed.
â€¢ Canonical URL Tag â€“ Reducing a URL to its most basic value, which is still valid for its content, canonical URL tags prevent potential duplication or accidental, appended URL strings from becoming a problem for the search engines. It also can stop the division of potential link juice.
â€¢ Extra Meta Tags â€“ Although some Meta tags may seem compelling, not all of them are beneficial to SEO. If they are useless, they will only add unnecessary complexity and a longer download time.
Your URL is basically your Internet address. It specifies your location on the Internet. URLs have to be put together in a certain way to be easily recognized and affective.
â€¢ Length â€“ Tests have proven that shorter URLs seem to perform better in search results, and are more likely to be shared and referred to by other sites. This counts for all search engine optimization strategies, even those used by SEO Singapore specialists.
â€¢ Keyword Location â€“ Even though keyword location is of no great benefit to your rankings, URLs in which targeted keyword(s) are kept close together seem to perform better.
â€¢ Hyphens â€“ One might think that both underscores and hyphens would be considered equal word separators, yet in reality, they are not. Strangely, hyphens are still the clear choice to separate keywords in URLs.
Body tags are used to indicate the main content section of an HTML document. They are placed between the and the tags. When you create a webpage, you can change certain elements in the body of your document by adding additional commands to your tag.
â€¢ Usage of Keywords â€“ There is no set rule, but in general, you repeat your keyword(s) 2-3 times on short pages, and 4-6 times on larger ones. Do not use them more than what would make sense in your context.
â€¢ Keyword Density â€“ While no webmaster will deny that the use of keywords can improve targeting and ranking, it has never been proven that keyword density will help you reach your SEO goals faster.
â€¢ Variable Keywords â€“ No study has been undertaken to prove that keyword variations can boost your content optimization. Nonetheless, adding one or two term variations to your body copy requires little effort. Why not take a chance, just in case they do make a difference?
â€¢ H1 Headline Tag - The headline is viewed as the most significant part of your content page, yet recent SEOmoz studies have shown that the H1 tag has very little influence on rankings. Nonetheless, that does not mean that you can just use any H1 tag. Preferably, your page headline should employ your targeted keyword term or/and phrase. Other headline tags (H2/H3/H4/Hx) also have little SEO value.
â€¢ Alt Attribute â€“ Surprising, but true, using photos, graphics images and illustrations on keyword-loaded pages, with keyword terms and phrases embedded into the alt attribute will improve your SEO strategy greatly. Keywords and phrases should also valuable when mentioned in image filenames.
â€¢ Bold & Italic Feature â€“ Bolding targeted keywords, or using the Italic feature on them, carries very little SEO weight, therefore, you should only use them once in the text.
â€¢ Internal Link Anchors / HTML Commentsâ€“ Search engines seem to ignore them.
Hyperlinks & Site Location
Internal links help web users to easily navigate through your website. They bring the users to other pages and parts of your documents.
â€¢ Click-Through Rate â€“ The more significance a keyword or phrase has, the more attention it should receive in your site's internal architecture. The fewer clicks required to reach the URL associated with the keyword(s), the better.
â€¢ Increased Internal Links â€“ You can achieve higher rankings by increasing the number of linked-to pages. In other words, increasing the number of links on your pages will attract more attention from the search engines.
â€¢ Content Imbedded Links / Permanent Navigation â€“ Lately, search engines, like Google, do more to recognize locations on pages as a link consideration element. Links are worked into the page content rather than having them listed in a navigational bar on the side of the page. This can be quite beneficial; however, do not forget that Google still only recognizes the first link to a page that appears in the HTML.
â€¢ Sidebar & Footer Links - Recent studies suggest that Google is moving towards strongly discounting links placed in footers, as well as some placed in page sidebars. Consequently, you will achieve better SEO results when inserting your top navigation bar above your page content.
Generally, in SEO Singapore strategies, as well as those used in other countries, web pages consist of a head and body. The head is used for tags and text that is not noticeable to the website visitors, while the tags and text composed for the page body are visible to the website users.
â€¢ Keyword Location â€“ Keywords should be featured in the first few words of the page's content. They should be listed in the first 50-100 words, preferably sooner.
â€¢ Structured Content - Some webmasters believe that using a particular content format improves their rankings, but so far no proof has been rendered that this is true. Simply use the content structure you and your visitors feel most comfortable with.
When producing great web content, it is easy to forget the rules, like those mentioned above. On-page optimization is not always easy, and is certainly not the only factor to consider when optimizing your website. It is only a small piece of the SEO puzzle.
As an SEO practitioner aiming for success, you should always keep the 20/80 rule in mind.Â This means that you should implement at least 20% of the above mentioned on-page, keyword-rich SEO rules, to achieve an 80%, or more, ranking increase. Will this be enough to bring you to the top of the rankings in your keyword category? Probably not. To achieve that goal and be in first position, you may need to:
1. Improve accessibility â€“ You cannot be indexed if search engines cannot see you.
2. Write compelling content â€“ High quality materials not only attract the interest of visitors, but also of the search engines. Quality content with a superior link system will a lso improve your conversion rate.
3. Organize a basic on-page SEO strategy â€“ Targeted keywords & phrases have to be exactly right and properly infiltrated. Titles, tags, URLs and internal links have to be dead-on to boost on-page performance.
4. Develop your site's usability - The more user friendly your website is, the higher the browsing and conversion rate will be. Advance your usability and your website traffic will automatically grow.
5. Implement a marketing strategy â€“ All your hard work will not pay off if you do not have a powerful marketing campaign. Your website or business will not flourish if nobody knows about them. Use a promotional plan that uses all different types of advertising, including social networks, and word-of-mouth.
6. Upgrade your on-page optimization â€“ Carefully apply all the rules we discussed in this blog, learn from the experience, and advance your techniques. You will have to discover on your own what strategies works best for your website, and which ones have little influence on your rankings. Add more SEO features as you become more familiar with your options.
Read about all the possible SEO methods, and learn how to apply them while you optimize your SEO Singapore site.Â Before you know it, your online visibility will improve, and you'll be one of the top ranking websites in your industry!
If you are looking to increase your traffic and sales then Shout Web Strategy can help you via Search Engine Optimization (SEO). Through our effective link building strategies we will help drive quality to your site. Shout SEO is based in Australia and Singapore.