Can this "poor man's email service" help in improving your business? Yes, though it is not as big as other media, Twitter can create that impact with the no. of followers you have to your company handle, and no. of people who are on Twitter and want to know about your company ore related products or services.
Here are few tips to use Twitter for your business.
Tweet to drive people to your company's website. You can post an update at your company's end and start tweeting about it. You can tweet about the new sucess story or the case study you have published and people may like to read it. Tweet about the case study with a link to that page on your website.
Keep track of you brand on Twitter. Use the search tool, track the people who are tweeting about your brand name or the products. Not only your company, you can search what they are talking about your competitors. You can also set-up a RSS feed for such keywords so that, you receive all this to your RSS reader. This makes your task much easy. If you find anyone who is searching for the products or services which your company offers then let them know about your company.
Use the "Favorites" feature as a list of company testinonials. When you track people you are talking about your company, then favorite all the positive tweets. You just need to click the start symbol which is on the right side, beside the tweet. This particular tweet adds as your favorite. Add all positive feedbacks to your favorites. Use this list of all favorites as testimonials when you want to tweet next time or you can also use it on your website. The link to these favorites will be http://twitter.com/yourhandle/favorites.
Promote your events on Twitter using #. Just like the @handlename, you can use the hashtag for the events, like #event. So, if people want to tweet about the event they will use the same #event and it is easy for you to follow-up. And on your website, you can give the #event tag on the registeration form for people to know about the tweets of this event. For you, it is also easy to know the feedback after the event. You just need to search for #event in the search tool.
Develop relationships with reporters, bloggers and other media people through Twitter. Follow them and keep them updated about the updates at your company's end. Two resources that have a great list of the media people on Twitter are:
Media Outlets: https://twitteringjournalists.pbwiki.com/Media+Outlets+Using+Twitter
Media People: https://twitteringjournalists.pbwiki.com/Media+People+Using+Twitter
http://mediaontwitter.pbwiki.com/
Tweet for customer service. Respond to customer services using twitter. Track any negative comments and resolve the issue immediately and tweet back the response to the customer. This may impress your customer.
Let me if I have missed anything. You can follow me on Twitter - @amalve
Also read: 6 Tips To Find Followers on Twitter Relevant To Your Business
About the Author:
An Online Marketing, SEO/SEM Professional and eBusiness Consultant with over 10 years of experience.
My personal blog - SEO Column
My LinkedIn Profile
Twitter - @amalve
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