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Use Customer Reviews - Case Studies with a Twist - To Attract More Customers - by Jeffrey Long Case studies have long been the domain of business-to-business sales. But as the marketing world continues to evolve, case studies are emerging on the business-to-consumer side of marketing - albeit in a different form - as customer ratings and reviews grow increasingly important in the minds of consumers. Art Pricing - Why Lowering Your Prices Doesn't Work And How To Resist The Urge - by Molly Gordon A few years back I participated in a three-day studio tour on beautiful, art-friendly Bainbridge Island. I spent most of the weekend scurrying around, pricing and re-pricing every scarf, sweater, and hat, certain that if only I chose the Sales Smarts 101 - Call Back All Hot Prospects Immediately! - by Dr. Gary S. Goodman There is an auto consortium that offers some of the classiest names in any showroom: Porsche, Mercedes, Jaguar, and Rolls-Royce among them. It can also boast a very poor batting average when it comes to earning my business, despite the The Keys to the Kingdom: Finding Pain - by Marvin Himel One day I was talking with one of the technicians at Lanier named Bill Wilbur. We were talking about why people paid more for some things than others did. Bill said something that I never will forget; "You can't Are Your Salespeople Planning For Success? - by Tim Williams Planning is critical if you want your sales team to achieve a high level of success, so if your salespeople are failing to plan, then they are planning to fail or at best underachieve. Salespeople often overlook the planning stage The Art of Persuasion - by Nido Qubein Do you want to boost your selling power? Then, add power to your persuasion. But how can you add power to your persuasion? How can you become more effective at persuading your customers to buy? Let's look at the way Sales Training- - by Christine Harvey Sales Training - Great Sales Success for Women (and Men Too!) Key #3 In this 10 Key article series, learn how to catapult your career, your sales, and your life through learning superior 'Saleswoman-ship.' Key #3 is Create Daily Segments Sales Training-Avoiding Self Deception - by Christine Harvey Sales Training - Great Sales Success for Women (and Men Too!) Key #2 In this 10 Key article series, learn how to catapult your career, your sales and your life through learning superior 'Saleswoman-ship.' Key #2 is Avoiding Self Deception There's No 'Drop' In Comparison Shopping Online - by Kevin Price My mum would love the whole idea of comparison online shopping. She had shopping till you drop down to a fine art. I grew up in the country and shopping where there was more than one shop was a Put Your Brochure To The Test: Does It REALLY Encourage Prospects to Respond? - by Nancy J. Wagner Does your brochure truly attract potential customers? Or does it attract prospects, but they either throw it away or never take action on the information the piece contains? Worse yet, is it an out-of-date and unconvincing brochure that sends |
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